Community > Columns > Eleftheria Parpis

Nike Rides Runner's High

January 28, 2008

What motivates you to run? That was the question Crispin Porter + Bogusky asked in its first big brand spot for Nike+. And it sure is a big production, chock-full of chase scenes from ancient Roman times to today. It is an engrossing commercial to watch, mostly because you have no idea what's going on, and well-produced action scenes always pull you in.

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Eleftheria Parpis: Adweek Creative Editor

The Most Wonderful (Ad) Time of the Year

December 10, 2007

It's the most wonderful time of the year, and that means the Christmas classics are back on TV—A Charlie Brown Christmas, It's a Wonderful Life and Frosty the Snowman, to name a few. Those classics still manage to give my aging heart that warm and fuzzy feeling, usually providing just the right tonic to restore my holiday spirit after the shopping frenzy has taken its toll.More

Autumn's Fall From Grace

November 19, 2007

The World Series failed to deliver memorable sports spots this year, and Halloween, usually a holiday that brings gripping goblins and ghouls to advertising, gave us only one ultra-pale, glowing sunbather-turned-ghost for Corona. But music, merriment and just plain old information delivered in easy-to-digest, entertaining style produced the best spots of October.More

The Missives of October

October 15, 2007

Sometimes a marketer can show rarely seen sides of a celebrity and, in the process, create an unusual, compelling portrait. American Express has excelled at this over the years. Its latest "Are You a Cardmember?" commercial stars Tina Fey, who races around problem-solving on the set of her Emmy-winning NBC comedy, 30 Rock.More

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