How FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper

In 1966, Frederick Smith predicted guaranteed overnight delivery.

At Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing Landscape

From chatbots to voice to personalization.

A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for 60 Years Now

Delving into an invention that came with considerable obstacles.

After 2 Years, Has Everyone Finally Chilled Out About the Instagram Logo?

The contentious update that sent the internet into a frenzy.

BlackBerry Refuses to Give Up

The smartphone pioneer that Apple deleted is keyed up for a comeback.

Editor’s Letter: Adweek Unveils Its First-Ever Advisory Board

The goal is to zero in on our audience’s needs and gain a deeper understanding of the businesses we cover.

Marketers Need Structured Innovation to Achieve Real Progress

Eureka moments must come with discipline to become advances.

FaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision Media

Honoring the best brand storytelling.

How AstroTurf, the Original Fake Grass, Became an NFL Darling

When it debuted in 1965, praise wasn't universal.

Editor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers Individually

The scale-based advertising of the Super Bowl is increasingly an anomaly.