Here’s What Marketers Need to Know About Voice Search

Brands must generate awareness for their skills and apps.

How Brands Are Using AR to Engage Consumers and Measure Results

As Apple, Facebook and Snapchat open augmented reality to the masses, brands are cashing in on AR and analyzing new sets of data to gauge their success.

Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science

How Mentos spawned countless "science experiments," pop parodies and sales success.

Meet the Man in Charge of Integrating Emerging Tech Like AR, VR and Voice at Digital Shop Rain

Greg Hedges helps build branded experiences.

GYK Antler’s Independent Spirit Shapes Its Client Work

GYK Antler is a New England-based shop that operates under New Hampshire's "Live Free or Die" motto.

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

9GAG's Millennial Black Paper reveals what's important to the oft-maligned 18- to 34-year-old cohort.

As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

Few of their devices’ skills or apps are branded, but that’s changing.

Infographic: What Works for Brands (and What Doesn’t) on Facebook

It can be an elusive platform, even for experienced marketers.

How Swarovski Became the Rare Brand Whose Name Is Synonymous With Its Product

Its cut crystals have bedazzled the worlds of fashion and showbiz for years.

VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients

She is the agency's director of inclusion and cultural resonance.