Indeed, it is. According to Nielsen data, Skittles remains the No. 1 nonchocolate candy in America. Parent Wrigley's production lines crank out 200 million Skittles every day.
GNC, a brand between a rock and a hard place right now, desperately needed a win.
Sean Muldoon's mission is as much about what's taken out as what goes in: He's the force behind the chain's new 'clean label' initiative.
24: Legacy will air directly after the Super Bowl.
For marketers, it's increasingly important to attract Big Game viewers on social platforms, too.
After sitting out Super Bowl 50 in the wake of the prior year's controversial puppy ad fiasco, GoDaddy is back in the Big Game.
We've relaunched our site to better serve the dynamic brand-marketing ecosystem.
Here's how to make sure your investment in live events like the Super Bowl really pays off.
Does a single Super Bowl spot have the power to turn around a brand's fortunes?
Some of the results were obvious (who doesn't love cute animals?) while others were less expected.