Opinion: The days of posting the same content to every channel are over. Here are some tips on prioritizing.
Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.
Publishers could create a new financial incentive for quality by factoring it into the pricing model.
In concert, AI and AR technology can be used to create experiences that connect people with brands as they experience things in the real world.
We are on the cusp of an evolutionary leap for brands. Loosely put, we are in the midst of a shift in Maslow’s hierarchy of (brand) needs from love to esteem to self-actualization.
We are starting to see how AI does not just provide more intelligence but also more insight and inspiration for creativity.
Nielsen Marketing Cloud's Mark Zagorski, Havas Media's North American president Shane Ankeney and Rishad Tobaccowala of Publicis Groupe share their viewpoints.
Each Media All-Stars submission should include the candidate’s name, title and company, and detail long-term accomplishments as well as results delivered in the last year.