How to Decide Which Social Video Platform Is Right for Your Brand

Opinion: The days of posting the same content to every channel are over. Here are some tips on prioritizing.

It’s Time for Marketers to Change How They Select and Reward Influencers

Don't just pay for mentions. Create lasting partnerships, help build their careers, and offer them access to resources that will enable you to reach new heights together.

Here’s One Way to Improve Digital Advertising: Charge Less to Run Good Ads

Publishers could create a new financial incentive for quality by factoring it into the pricing model.

3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now

In concert, AI and AR technology can be used to create experiences that connect people with brands as they experience things in the real world.

Why the Ad Industry Needs to Make Gender Equality a Priority

We need to keep women’s rights top of mind and not on the back burner.

Brands Have Learned the Value of Purpose. Now They Must Actually Become Purpose-Led

We are on the cusp of an evolutionary leap for brands. Loosely put, we are in the midst of a shift in Maslow’s hierarchy of (brand) needs from love to esteem to self-actualization.

Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts

To be successful, wisdom and strong relationships are key.

For AI to Truly Elevate Marketing, It Must Be Partnered With the ‘Happy Accidents’ of Human Creativity

We are starting to see how AI does not just provide more intelligence but also more insight and inspiration for creativity.

Data, Cloud and Omnichannel Marketing Dominate Discussion at Adweek’s Executive Lab

Nielsen Marketing Cloud's Mark Zagorski, Havas Media's North American president Shane Ankeney and Rishad Tobaccowala of Publicis Groupe share their viewpoints.

Get Your Nominations in for Adweek’s Media All-Stars

Each Media All-Stars submission should include the candidate’s name, title and company, and detail long-term accomplishments as well as results delivered in the last year.