Including ‘VoiceCon’ event in New York.
It's also rolling out new IRL targeting tools.
Agencies are being strategic about their investments.
Brand's web series plays up humor.
Lyft's festival plan, Westworld and branded sleep.
Ditching Facebook ads for data, in-store experiences and more.
The ride-hailing app is making inroads with the Austin community.
CEO Susan Wojcicki talks about balancing freedom with tech platforms.
Music brand’s SXSW activation uses facial recognition.
Including more customer reviews.