The brand changed the tone of its original campaign.
And why authenticity matters.
The brand debuts a new membership model as well.
Brands weigh in at Adweek's first Ignite conference.
The brand says it will use feedback to "guide us in the future."
A stunt from Doner L.A. for Comic-Con.
The brand released a scathing statement today.
He's leaving to start his own consultancy.
The campaign also includes a new logo.
Amazon, American Express and others weighed in during Advertising Week.