SoundCloud Celebrates the Raw Talent and Creativity of Its Artists in Its First Ad Campaign

The brand wants to inspire new and current creators.

Chipotle Snags a Former Taco Bell Marketing Chief to Be Its New CMO

Chris Brandt joins the team.

Alec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open’s 50th Anniversary

The marketing effort includes a new logo.

Dawn Hudson to Step Down as CMO of the NFL

She's 'unlikely' to continue in marketing.

Land O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of Food

The brand worked with Microsoft and Nat Geo on its activation.

Headspace Provides SXSW Attendees With a Quiet Place to Completely Disengage

'Room to Breathe' helps festival-goers unwind and learn about meditation.

What It’s Like to Sleep on a Beautyrest Bed Alongside 150 Strangers During an 8-Hour Music Performance

Composer Max Richter brings Sleep to SXSW.

Gatorade Created a Shop With a Secret Room Full of Tech-Driven Training Equipment

Inside the brand's SXSW activation.

Dropbox Unlocks Creative Energy at SXSW With 3 Poignant Murals From 6 Different Artists

Six artists painted three pieces in three days.

Those Red, Oppressive Smocks Worn in Handmaid’s Tale Go Up in Flames at SXSW

The Hulu show returns to Austin to promote its second season.