How to Turn a Super Bowl Ad Into a Campaign for the Mobile Era

Facebook's Andrew Keller shares 4 tips on how brands can truly get their money's worth.

5 Lessons Algorithms Must Learn From Journalism

Flipboard's CEO says it's vital we bring humanity to automation before these tools are weaponized beyond our control.

Why Every Brand Should Be Watching the Emerging Beauty Industry

The field is adapting, engaging and personalizing at the speed of selfie.

Pornhub Says Traffic Went Limp During Missile Scare, Then Surged With Relief

The adult site, a surprising leader in data visualization, shares its insights from Hawaii's incoming-missile alert.

Old Spice’s ‘Sweat Mop Boys’ Are Here to Deodorize College Basketball

W+K creates a clever product integration that doesn't stink.

The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

New in-store gadgets and apps require an investment in staff, not just in equipment.

Kraft’s Super Bowl Ad Debut Will Address the Pressure on Parents to Be Perfect

The CPG brand says 'there’s no perfect way to family' and wants to celebrate love, effort and dedication.

Move to America? Maybe if Trump Leaves, Say Norway’s Top Creatives

The president's desire for more Norwegian immigrants, over those from 'shithole countries,' gets an icy reception.

Why ‘Meaningful Interactions’ Should Be the Currency We All Trade in Today

Mark Zuckerberg is right, we need to focus on the audience and give them an experience they value.

12 Books That Will Make You a Better Writer and Storyteller

From new releases to enduring classics, these works will challenge, inspire and energize you.