How Twitter’s Trending Feature Can Be Applied to Every Area of Business

Companies can use similar algorithms to identify unusual spikes in customer activity.

How to Tell When a Product Is Truly Powered By AI

Or if it's just being marketed as such.

How Brands Like Audi and Pez Are Winning the AR Game

AR gaming can fortify marketing efforts and even create new revenue streams.

Location Intelligence Offers Retailers a Fighting Chance Against Amazon

By tracking the customer journey based on location, retailers may be able to bridge the gap between online and on-site shopping.

How to Use Technology to Transform Yourself Into a Master Networker

Social listening tools can be a lifesaver.

The Moment of Truth Has Come for Digital Advertising’s Transparency Problem

Brands, agencies and platforms must all become open and accountable, says analytics entrepreneur Anda Gansca.

Why the GDPR Is Actually a Good Thing for Brands

Putting an end to data gossip.

How Audience Targeting Is Changing in the Age of Digital Transformation

Niche advertising, influencer marketing and consumer participation are all gaining momentum.

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Keep it short, get to the point and consider the vertical format.

How These 3 Tech Companies Revamped Their Products to Improve the Customer Experience

WeChat, Instagram and made big shifts to great success.