Companies can use similar algorithms to identify unusual spikes in customer activity.
Or if it's just being marketed as such.
AR gaming can fortify marketing efforts and even create new revenue streams.
By tracking the customer journey based on location, retailers may be able to bridge the gap between online and on-site shopping.
Social listening tools can be a lifesaver.
Brands, agencies and platforms must all become open and accountable, says analytics entrepreneur Anda Gansca.
Putting an end to data gossip.
Niche advertising, influencer marketing and consumer participation are all gaining momentum.
Keep it short, get to the point and consider the vertical format.
WeChat, Instagram and LiketoKnow.it made big shifts to great success.