Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

The Road Through Warroad: Hockeytown USA is a full-length show produced by Cannonball, Enterprise’s creative agency of record.

Ogilvy Unveils a Global Restructuring to Kick Off Its ‘Next Chapter’

Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery.

American Cancer Society Picks The Richards Group to Help Set Its Brand Apart

The Richards Group has won creative agency of record duties for the American Cancer Society after a review.

T-Mobile’s CEO Just Tweeted That the Brand Is Running a Super Bowl Ad This Year

T-Mobile CEO John Legere announced the news today on Twitter with a three-second video featuring a pink football and lots of Super Bowl-worthy snacks.

Adsquare Launches U.S. Operations

CEO and co-founder Tom Laband has relocated to New York.

Nielsen Modifies Its Total Content Ratings Rollout, With ‘Limited’ Release on March 1

One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric publicly available.

Pinterest, Sargento Kick Off Pinterest MVPP: Most Valuable Party Planner Microsite

Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5.

Sprint Promises a ‘Real Cliffhanger’ for Its Super Bowl Ad

Sprint will return to the Super Bowl this year with a 30-second spot from Droga5. The ad will run in the second quarter of the game and marks the brand's fifth Super Bowl appearance to date.

Vanity Fair Mexico Recycles Melania Trump Photo

When photo licensing attacks.

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.