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With A Strong Brand, A Magazine Can Be Anything

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

As we all know, the magazine industry is transforming from a print-focused concept to a broader, more media-diverse, “branded” approach to content distribution. In the new approach there are many extensions of the branded experience that lead to revenue success, and in many cases better, broader, and more stable empires than in the past. Active Interest Media (AIM) is a perfect example of brand extensions and off-the-page thinking.

AIM has five distinct publishing groups and publishes some of the country’s leading consumer enthusiast magazines, such as Yoga Journal, Backpacker, Vegetarian Times, Yachts International, Black Belt, American Cowboy, Practical Horseman, Log Home Living, and many more.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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