• SOFT SELL News Article
• FCB's Orange County Office Trims Staff Again News Article
• ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>OHIO News Article
• A Healthy Review: Secure Horizons Consolidates Account <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>Secure Horizons, the nation's second-largest healthcare plan for senior citizens, has launched a review that could consolidate as much as $20 mi News Article
• Iams Launches Dog Food Campaign News Article
• Des Moines Agencies Battle The Floods, and The Clock <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>DES MOINES - Unfortunately for Meyocks Benkstein Associates, deadlines for its biggest project of the year coincided with the worst flooding her News Article
• Sergio Zyman, no stand-off Mexican, tapped to break cola stalemate <b>By Richard Morga</b><br clear="none"/><br clear="none"/>Those mystified by the reincarnation of Sergio Zyman as Coke's marketing guru have lost sight of the cola wars. The wars never we News Article
• Cramer-Krasselt Loses Super 8 Business News Article
• Will Spaniards warm to iced tea in a can? <b>By Luis Palaci</b><br clear="none"/><br clear="none"/>MADRID--Coca-Cola/Nestle Refreshments is looking to challenge some deeply entrenched social mores this summer in Spain, with the launch of iced tea in a can News Article
• IBM PC cuts list to a dozen shops and works on relaunch <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>NEW YORK-- Just as it had to do in the protracted MasterCard pitch, Goliath Lintas:New York will for the most part have to compete against a m News Article
• Coke's Sprite crosses over with 'Crossword' spot; new Sosa 'interactive' spot for Sprite set to run on network TV <b>By Kathy Thacke</b><br clear="none"/><br clear="none"/>SAN ANTONIO--Hispanic agency Sosa, Bromley, Aguilar & Associates is going general- News Article
• New In-House Shop Created at CME-KHBB: Agency Opens Graphic Arts Division To Service Current and Outside Clients <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>DETROIT - In-house subsidiaries are returning to vogue and CME-KHBB Advertising here News Article
• Marc Advertising Breaks Major Promo News Article
• Katsin/Loeb's B/K Serving News Article
• Delta storm clouds over BBDO <b>By Alison Fahey and Elaine Underwoo</b><br clear="none"/><br clear="none"/>NEW YORK--Recent and upcoming management changes at Delta Air Lines, along with discussions with a brand identity firm to spruce up the carrier's im News Article
• Mills Looks to Fill Creative Gap Frakes Leaves Behind News Article
• Philip Morris Explains Price Cuts In New Direct Mail Campaign News Article
• Hispanic shop's Sprite spot goes national <b>By Kathy Thacke</b><br clear="none"/><br clear="none"/>SAN ANTONIO, TEXAS--Hispanic agency Sosa, Bromley, Aguilar & Associates is going general-market again with a new "interactive" spot for Coca-Cola USA's Spr News Article
• Corbett Believed to Have Upjohn AIDS Assignment News Article
• Staffers Cut In W.B. Doner Restructuring News Article
• ONE HOT TOMATO News Article
• Shakey's Pizza Moves Account To Italia/Gal <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>SOUTH SAN FRANCISCO, CALIF. - Shakey's Pizza Restaurants here moved its estimated $6-million account from Mandelbaum Mooney Ashley/S.F. to Italia/Gal, L.A., News Article
• Behind the Breakup Of Saatchi and Savoy <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>LOS ANGELES - You'd think that the six-month review process that led to the appointment of Saatchi & Saatchi/Pacific to handle the $15-20-million Savoy Picture News Article
• CHIAT/DAY SAYS 'SHHHHHH' News Article
• Shoney's Cuts, Adds One Finalist News Article
• License to a killing <b>By Barbara Lipper</b><br clear="none"/><br clear="none"/>Someone left the cake out in the rain. And I don't think that I can take it, because it took so long to bake it . . . Oops, that's "MacArthur Park," not Jurassic Park, the mo News Article
• Subaru hits the road <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>So a Subaru might not be "What to Drive" after all, at least from an agency's perpective. News Article
• ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>LOS ANGELES/SAN DIEGO News Article
• Sickness and health <b>By Mark Schon</b><br clear="none"/><br clear="none"/>As a candidate, Bill Clinton promised to create more jobs. As the president, however, he may have cost dozens of people their positions at Lifetime Medical Television. News Article
• R.J. Reynolds girds for cigarette war <b>By Fara Warne</b><br clear="none"/><br clear="none"/>NEW YORK R.J. Reynolds Tobacco Co. may be in the unenviable position of having to follow Philip Morris USA's pricing strategy. But the permanent price cuts of th News Article
• Double vision <b>By Betsy Sharke</b><br clear="none"/><br clear="none"/>Going to the movies these days can feel like a trip back to the time when families would tune in every week to see what Andy and Opie were doing in Mayberry. Chalk it up to Hollywood' News Article
• Olympic talks begin, climate a bit chilly News Article
• Arizona Tourism Moves to Moses <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>PHOENIX - After an 11-year run with Taylor Advertising here, the Arizona Office of Tourism moved its $3.5-$4 million advertising and marketing account to Moses Anshell/ News Article
• Sega of America Extends Invitations To Agencies With Kids' Know-How <b>By Shelly Garcia with Kathy Tyre</b><br clear="none"/><br clear="none"/>REDWOOD CITY, CALIF. - The chase for the $8-10 million Sega of America kids account here may soon resemble a gam News Article
• Uh-oh Sergio: Zyman mulls traditional ad route <b>By Michael McCarthy and Andrew Jaff</b><br clear="none"/><br clear="none"/>At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey's office unan News Article
• Levi's: Not Faking It With 501s News Article
• J&J admits DDB Needham to the inner sanctum <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>NEW YORK--After six years as little more than a tiny blip on Johnson & Johnson's screen, DDB Needham has been welcomed into the consumer products company' News Article
• West Coast Shops Make First Cut in IBM PC Review <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>NEW YORK - By late last week three West Coast agencies had survived the first cut for the $30-35-million IBM Personal Computer Co. review. News Article
• FCB keeps searching for second network, crosses off Chiat/Day News Article
• Euro RSCG Releases 1992 Financial Figures News Article
• Polaroid Ads to Star Sinbad News Article
• BSB Dorland in U.K. Resigns Duracell in Conflict News Article
• Sega Launches Review News Article
• Suissa/Miller to Open Midwest Office News Article
• Turner to punch up marketing efforts -- Merchandising and Promotions Will Assume Greater Emphasis <b>By Betsy Spethman</b><br clear="none"/><br clear="none"/>CHICAGO--Turner Broadcasting System is marshaling its properties to become a bigger force in mark News Article
• Johnson & Johnson readies hit list <b>By Cathy Taylor and Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK--Executives at Johnson & Johnson agencies were on pins and needles last week, awaiting the final word on a long-anticipated global re News Article
• Stein Robaire Helm Loses Ikea West to Deutsch/Dworin -- Furniture Mart Becomes National $25-Mil. Account With N.Y. Agency, Which Will Open West Coast Office News Article
• The Gap Chooses New Outfit, Wieden & Kennedy, for TV Ads <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - The Gap has turned to Wieden & Kennedy to help it suit up for the '90s. News Article
• Eskandarian Buys Again News Article
• Ogilvy's Trouble in Paradise News Article
• Sanofi Diagnostics Pasteur: BACK-TO-BACK MEDICAL FACTS News Article
• Aprilaire: IT'S NOT THE HEAT, IT'S THE HILARITY News Article
• JWT Computerizes Pricing in Europe: GLOBAL System Provides Production Cost Estimates in Local Currency <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS - J. Walter Thompson is rolling out a computerized worldwide production pricing system o News Article
• Grey May Take It on Chin From Bacardi, CPC News Article
• Survey Delivers A Wake-Up Call for Cable -- 'MediaWeek'/Burnett Study Shows Cable Customers Want Their Network TV MediaWeek Reports News Article
• Spalding Continues High End Assault News Article
• LATE NIGHT MOVES: The promotional blitz for Letterman's switch to CBS uses his snide-guy persona to maximum effect <b>By BARBARA LIPPER</b><br clear="none"/><br clear="none"/>What's smart about David Letterman is the knowing way he mocks the conventions o News Article
• Adams Landing: BETTER THAN THE 'BURBS News Article
• Northwest Airlines Gearing Up for Fall News Article
• Philips Consolidates European Advertising News Article
• Many U.K. Ad Agencies Operate in the Red News Article
• Laughlin/Constable Added to McDonald's List News Article
• Chrysler Media Team Takes Shape News Article
• Lincoln-Mercury Cuts Titles News Article
• Thrifty Cuts Finalist List to Three News Article
• ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>SACRAMENTO, CALIF. News Article
• Pet Inc. Attacks Pace Salsa Product News Article
• The Gap Chooses New Outfit With Wieden & Kennedy <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - The Gap has turned to Wieden & Kennedy to help it suit up for the '90s. News Article
• Coors Cuts Costs for New Marketing Plan <b>By Jim Kirk and Kathy Thacke</b><br clear="none"/><br clear="none"/>GOLDEN, COLO. - Newly named Coors Brewing Co. president-coo Leo Kiely III is moving to make the brewery more profitable in order to increase spe News Article
• CJRW Adds Acxiom Corp. News Article
• Ogilvy & Mather Has Trouble in Paradise News Article
• JWT Opens Portland Office News Article
• Survey delivers a wake-up call for cable -- 'MediaWeek'/Burnett Study Shows Cable Customers Want Their Network TV News Article
• French media law called into question -- Law May Place Undue Burden on Print Media, Agencies, Media Independents <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS--An eagerly awaited report on the early effects of the loi Sapin on the French News Article
• Shoney's Selects Four Finalists News Article
• JUST A REGULAR GUY SELLING HIS FAVORITE CEREAL <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>When the CME-KHBB/Minneapolis creative team on General Mills Oatmeal Crisp cereals pitched the latest campaign, they used the word 'non- News Article
• U.K.'s HEA Reviews Health Awareness Accounts News Article
• Recommended summer reading <b>By Andrew Jaff</b><br clear="none"/><br clear="none"/>This is like one of those Ginzu knife ads. For your nickel, I'm going to give you the name of a book that tries to answer that age-old riddle: Can ads really build brand e News Article
• JWT computerizes pricing in Europe -- GLOBAL System Provides Production Cost Estimates in Local Currency <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS--J. Walter Thompson is rolling out a computerized worldwide production pricing system News Article
• Keebler to Expand Ties With Nickelodeon News Article
• Wieden & Kennedy picked to fall into the Gap <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>SAN FRANCISCO--The Gap has turned to Wieden & Kennedy to help it suit up for the '90s. News Article
• World view <b>By Michael McCarth</b><br clear="none"/><br clear="none"/>Now that DMB&B has gotten big, chairman Roy Bostock wants it to get good. But for that to happen, he must pull together the agency's diverse global pieces. News Article
• Wm. Morris casts for ad leads <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>NEW YORK--After fishing in the advertising agency community for alliances, the William Morris Agency appears to have gotten some nibbles. News Article
• DEAD GUYS DON'T GET DATES <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Research shows that most women aren't attracted to dead guys.' There's a headline that's sure to stop you dead in your tracks, so to speak, and that's the id News Article
• 50-plus: a lighter touch for the gray market <b>By Ann Coope</b><br clear="none"/><br clear="none"/>In 1990, there were 63.5 million people over the age of 50 in the United States. By 2000, with baby boomers joining the fray, that figure is expected to hi News Article
• ACCOUNT ACQUISITIONS News Article
• The sky is filling <b>By Michael Schrag</b><br clear="none"/><br clear="none"/>A proposal to place advertising in the heavens is considered blasphemy by many. But there are some good reasons to see if the idea can fly. News Article
• THE SKY IS FILLING: A proposal to place advertising in the heavens is considered blasphemy by many. But there are some good reasons to see if the idea can fly <b>By MICHAEL SCHRAG</b><br clear="none"/><br clear="none"/>Pity the orbital entrepreneurs at Sp News Article
• Why Just Wear a T-Shirt When You Can Wear an Ad? News Article
• Sony Places Pan-European Business with Lowe News Article
• Sierra Club in Increased Licensing Effort News Article
• O&M, Eagle Food Relationship Ends After Nine Years News Article
• Hoffman, York Lands Logo 7 Apparel Biz News Article
• We're Not Just a Religion - We're Also a Client News Article
• 50 - Plus -- A Lighter Touch for the Gray Market <b>By ANN COOPE</b><br clear="none"/><br clear="none"/>In 1990, there were 63.5 million people over the age of 50 in the United States. By 2000, with baby boomers joining the fray, that figure is expected t News Article
• Mapping the Domain News Article
• Newspapers Continue Failing to Amaze News Article
• ADWEEK's Wenda Millard to 'Family Circle' News Article
• Leo Burnett Wins Nintendo in Brazil News Article
• French Media Law Called Into Question: Law May Place Undue Burden on Print Media, Agencies, Media Independents <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS - An eagerly awaited report on the early effects of the loi Sapin on the French News Article
• THE PUZZLE: Leo Burnett Revamps Agency Structure For the Future <b>By Jim Kirk and Beth Heitzma</b><br clear="none"/><br clear="none"/>Leo Burnett Co. has undertaken a substantial reorganization of its accounting, internal media, broadcast services, and t News Article
• KFC Not Playing Chicken With Rollout <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO - Kentucky Fried Chicken's decision to go national with its Colonel's Rotisserie Gold chicken couldn't come at a better time as even one of its own sister co News Article
• Daily Double: Westbrook Charges Ahead With Fallon News Article
• Perrier to Start Iced Tea Sampling Effort News Article
• Leo Burnett 're-engineers' itself from top to bottom -- Staff Reorganization Is Based on Similar Clients, Agency Reassembles Pieces of the Puzzle <b>By Jim Kirk and Beth Heitzma</b><br clear="none"/><br clear="none"/>CHICAGO--Leo Burnett Co. has undertake News Article
• CAA hires former foe to work with agencies <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>BEVERLY HILLS, CALIF.--Mike Ovitz, who in his landmark deal with Coca-Cola worked around one of the country's largest ad agencies, is about to try to work w News Article
• The Battle for Coke Wages on Into 1994: Ex-McCann creative Paul Cappelli Joins The Fight With One of CAA's Production Houses <b>By Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK - In one of the bigger ironies in the soap opera of Coca-Col News Article
• The Fat Years Haven't Returned, but the Next Five Years Shouldn't Be Quite as Lean News Article
• Pfizer Moves Accounts in Australia News Article
• Anheuser-Busch Forgoes the Test; May Ship New Bud by Labor Day News Article
• Colvin foresees ICM's future in advertising <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>BEVERLY HILLS, CALIF.--Bob Colvin, who replaces Stephen Carbone as executive vp/worldwide commercial division, International Creative Management, said ICM News Article
• Reebok Sues Hyde Over Ad News Article
• The Big Chill <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>Hal Riney & Partners is about to put into place a reorganization of the creative department that will see one of the shop's original partners removed from his creative assignments. News Article
• WORLD VIEW: Now that DMB&B has gotten big, chairman Roy Bostock wants it to get good. But for that to happen, he must pull together the agency's diverse global pieces <b>By MICHAEL McCARTH</b><br clear="none"/><br clear="none"/>Less than a decade after th News Article
• German Brewer Shopping for Media Agency News Article
• Agencies Pitch Pay TV Account in Australia News Article
• Prudential Talks to Other Shops in U.K. News Article
• Fretter Forced to Pull TV Spot <b>By David Kile</b><br clear="none"/><br clear="none"/>SOUTHFIELD, MICH. - Yaffe & Co. here found itself back into the soup last week with client Fretter Inc. after Massachusetts Attorney General Scott Harshbarger forced th News Article
• Turner to Punch Up Marketing Efforts: Merchandising and Promotions Will Assume Greater Emphasis <b>By Betsy Spethman</b><br clear="none"/><br clear="none"/>CHICAGO - Turner Broadcasting System is marshaling its properties to become a bigger force in marke News Article
• Leo Burnett Re-engineers Some Departments News Article
• O&A Breaks Major Hispanic Push for GTE News Article
• Laughlin/Constable Retains Wisconsin Tourism News Article
• MOVIE STUDIOS BUY BUSINESS PAGES News Article
• Detroit Cadillac Dealers in Review News Article
• McDonald's Tests Chicken News Article
• Nike, in Any Language News Article
• DIARY: Dan Minow <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>Dan Minow, a mailroom clerk at Hal Riney & Partners/Chicago, got a shot at the big time and converted with a print ad last month. While that in itself isn't earthshak News Article
• DIARY: It's summer News Article
• Kia Down to Final Four News Article
• Stroh's Schlitz Brand Targets Over-40 Crowd in National Push News Article
• McInfomercial: McDonald's Community Commitment <b>By Jim Kir</b><br clear="none"/><br clear="none"/>McDonald's Corp., looking to build its trust with African-Americans, is launching a 30-minute infomercial on July 17 that spotlights the company's commitme News Article
• On the spot: enigmatic Donald Newhouse, the older brother at Advance Publications, is the unlikely man of the hour for a deeply troubled newspaper industry <b>By Stephen Bar</b><br clear="none"/><br clear="none"/>Donald Newhouse is a reluctant cheerleader News Article
• Arrid set for major restaging this fall <b>By Judith Springe</b><br clear="none"/><br clear="none"/>NEW YORK-Carter-Wallace plans to give its Arrid deodorant franchise a major push beginning this fall with $18 million in marketing support. It will restage News Article
• McDonald's is set to run infomercial News Article
• Michigan Launches Search for New Slogan News Article
• Coors Shakes Up Marketing Ranks News Article
• ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>PENNSYLVANIA/WISCONSIN News Article
• Networking: FCB Has Eye on Two Candidates <b>By Jim Kir</b><br clear="none"/><br clear="none"/>Foote, Cone & Belding Communications' drive to add a second, separate network still is in full gear, but one agency looking to be considered - Chiat/Day - appar News Article
• Bombardier in Review News Article
• Fallon Looking at Buyback? News Article
• Bozell Seeks Exec With Midwest Ties <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>MINNEAPOLIS - Bozell Worldwide is seeking an executive with strong Midwestern ties to lead its office here following the surprise departure of evp/general manage News Article
• Has Lintas Turned New Talent Onto Diet Coke? News Article
• Reach Out and Fax Your TV Commercials: VideoFax Lets Agencies, Clients, Post Houses Send Full-Motion Video Via Telephone Lines in 15 Minutes <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>HOLLYWOOD - A new system for 'faxing' TV commercials that News Article
• Chiat's end game <b>By Greg Farrel</b><br clear="none"/><br clear="none"/>In about two months, the Chiat/Day advertising agency will celebrate its 25th anniversary. And if chairman Jay Chiat remains true to form, the party to mark that occasion will be mo News Article
• ONWARD AND UPWARD News Article
• Grey Lathers Up With Remington News Article
• Coors Marketing Ranks Shake, Rattle, Roll News Article
• RIDE ON News Article
• Riney Teams Up With Information Resources <b>By Scott Hum</b><br clear="none"/><br clear="none"/>CHICAGO - Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a News Article
• Blimp Blooper Grounds Promo By Pizza Hut News Article
• In for the Close-Up: Studios Take New Tack With Media News Article
• Hollywood's dream factory becomes Madison Avenue's reality <b>By Richard Morga</b><br clear="none"/><br clear="none"/>What ails advertising? It's hard to say, but that hasn't stopped us media doctors from thinking we know the perfect remedy. Our collectiv News Article
• MAKIN' IT GREAT News Article
• Ross Roy Management Shuffle Sees Morin Return to Griswold <b>By Jim Kirk with David Kile</b><br clear="none"/><br clear="none"/>CLEVELAND - Even before he has had a chance to unpack his boxes as Ross Roy's new president, Peter Mills already is shaking the News Article
• Carmichael Lynch Scores Hat Trick With Trio of Wins News Article
• Schlitz Goes for the Gusto Again News Article
• Ketchum Dogs Two Markets With Two Different Integra Campaigns <b>By Shelly Garci</b><br clear="none"/><br clear="none"/>LOS ANGELES - Ketchum this week launches two distinct campaigns for the Acura Integra in a $25-million advertising bid to reverse the s News Article
• ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>PORTLAND News Article
• Prime Ticket Signs The Mighty Ducks News Article
• Air raid: BBDO N.Y. reinforces Delta in Atlanta <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>BBDO New York is taking steps to shore up the $100million Delta Airlines account, housed at BBDO South in Atlanta. News Article
• GAMBLE: Hal Riney Forms Alliance With Information Resources <b>By Scott Hum</b><br clear="none"/><br clear="none"/>Hal Riney & Partners and market research giant Information Resources, Inc. have formed an alliance that could give the agency a unique, back News Article
• Same Dave, New Promos News Article
• THE CAP'N GOES DEEP News Article
• KGF Consolidates Brands at JWT News Article
• One hand clapping: the choice of Ruth Bader Ginsburg was greeted with little fanfare, but advertisers may eventually cheer her selection to the Supreme Court <b>By Alan Pell Crawfor</b><br clear="none"/><br clear="none"/>She was--or so Time claimed--a 20- News Article
• GAO goes on attack: military ad dollars coming under fire -- Military Ad Dollars Coming Under Fire <b>By Michael McCarth</b><br clear="none"/><br clear="none"/>The much-heralded "peace dividend" from the downsizing of the American military is paying no bo News Article
• DMB&B Wins Lawman News Article
• LAST LAP: Shops Race Toward Kia Decision News Article
• IBM PC Co. reeling in agency demos News Article
• In the <b>By Daniel S. Levine with Kathy Tyre</b><br clear="none"/><br clear="none"/>The news that four Western agencies had made the list of invitees to the $30-35-million IBM PC review was a benchmark for the West - a sign that, after years known as cre News Article
• Richards Rejuvenates With Home Depot News Article
• UNIVERSAL LANGUAGE News Article
• Back to Basics: Subaru Restructures, Searches for New Marketing Chief News Article
• Grandmama Back for Converse in Global Push News Article
• FOR THE RECORD News Article
• Kia Motors narrows its review to four finalists News Article
• As Toyota leaves, it's a time for reflection at former shop News Article
• Marketer taps in-house; shuns outside shops <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>After an agency review, Aqua Vie Beverage Corp. decided it would be better off without an outside shop. News Article
• Subaru to shift image News Article
• Carmichael Lynch Lands Brown-Forman News Article
• Hal Riney and IRI form unique partnership <b>By Scott Hum</b><br clear="none"/><br clear="none"/>CHICAGO--Hal Riney & Partners and market research giant Information Resources Inc. have formed an alliance that could give the advertising agency a unique, ba News Article
• Ramey to Become President, Batey Ads/L.A. News Article
• Goodby's Carl's Jr. Campaign to Break in August News Article
• Kia Expected to Narrow to Three This Week News Article
• Two Texas Shops Pursuing Miller Hispanic News Article
• Miller Buys California a Round of Beers News Article
• Lee's New Riders to Arrive In a Local Market Near You: Fallon McElligott Prepares TV, Print Blitz For Apparel Giant's Move to Mass Merchandisers <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>MERRIAM, KANSAS - Lee Apparel Co. is riding into mas News Article
• Bloom FCA Ties Knot Again With Zale News Article
• Bozell's Benza Goes West; Takes GM Post at McCann/S.F. News Article
• Sosa Connects With Sprint on Hispanic Project News Article
• A-B Keeps Michelob GD Regional; Moves Account To Glennon & Co. News Article
• Y&R is now for whom Bell tolls News Article
• McCann Gets New Chief: Former Bozell Exec Takes Helm in S.F. News Article
• Crystal Pepsi promo is a group effort <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>NEW YORK--Pepsi-Cola's first national consumer promotion for Crystal Pepsi was a collaboration involving the soft drink company, an entertainment marketing firm News Article
• Burnett loses Bell, but takes it in stride <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO--Leo Burnett Co. last week shook off the latest eyebrowraising change in its corporate ranks, saying goodbye to Burnett USA president/creative chief Te News Article
• DDB Needham West, Ketchum Lose in Home Service Review News Article
• ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>SAN DIEGO News Article
• New Spots Tout Southwest's San Jose Arrival News Article
• Carmichael Lynch Parts With Allen-Bradley Co. News Article
• TBWA Switzer Wolfe Lands $3-4-Million Clark Oil Business <b>By Jim Kir</b><br clear="none"/><br clear="none"/>ST. LOUIS - Looking to establish an image for itself, Clark Oil & Refining Corp. picked TBWA Switzer Wolfe here to handle its $3-4 million busine News Article
• Bristol-Myers Squibb could spend $50 mil. on Excedrin at expense of Bufferin, Nuprin <b>By Cathy Taylo</b><br clear="none"/><br clear="none"/>NEW YORK---The recent catfight among several agencies here for Bristol-Myers Squibb's Excedrin business, won last News Article
• Foote, Cone & Belding/S.F. Restaffs on Taco Bell News Article
• BLOCK-BUST: Too Much 'Hero' Worship in Ads? <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>An ad campaign built solely on 'Schwarzenegger hype' and offering few details of the film's story contributed to Columbia Pictures' Last Action Hero's disa News Article
• Orville Takes Low Profile In Popcorn Ads News Article
• Poindexter to Split With Batey, Citing Differences in Philosophy <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>LOS ANGELES - Larry Poindexter, president of Batey/Poindexter here, said he will leave the agency at the end of this month, citing a d News Article
• TAKE A SUMMER VACATION IN A NATIONAL FOREST News Article
• Stein Robaire Wins $2-Mil. Software Biz <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>LOS ANGELES - Stein Robaire Helm here added to its roster last week Knowledge Adventure, a maker of multimedia educational software with a $2-million ad budget News Article
• Bozell Drops Out of Blue Cross/Blue Shield News Article
• Eventual Change -- Reshuffling the Cards at Ross Roy <b>By David Kiley with Jim Kir</b><br clear="none"/><br clear="none"/>On the heels of Peter Mills' appointment to president/chief executive officer of Ross Roy Inc., several executives throughout the co News Article
• Sweeping reorganization could be on tap as AC&R charts future News Article
• Young at heart <b>By Ann Coope</b><br clear="none"/><br clear="none"/>The numbers tell the story. In 1990 some 4.2 million children were born in the U.S.--the most since 1961. That same year there were already 31 million kids in the 6-14 age bracket. By 1 News Article
• National Advertisers Pump Up Volume on L.A. Radio Revenues News Article
• Log on, load up <b>By Judith Newma</b><br clear="none"/><br clear="none"/>For most of us, QVC and the Home Shopping Network are the height of shopping convenience. Just you, the tube, a diamond zirconium pendant and a credit card. Heaven. But some of us h News Article
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