May 1993

Hennessy Awards Global Corporate Account News Article
Fallon Dominates One Show Again News Article
ShopKo Narrows Field News Article
Ford Names New Top Marketer News Article
Is Sony Shake-Up Taking Shape? News Article
Coors Taps FCB/S.F. For Beer Brand News Article
Ayer Wins Pep Boys News Article
DAN AND DAVE PART II News Article
Gap Seeks Agency With the Right Fit By Kathy Tyrer and Shelly Garci LOS ANGELES - Gap Inc. last week quietly begun contacting ad agencies with an invitation to pitch its account. News Article
30-Year Adman Will Return To School for Fine Arts By Kathy Tyre PORTLAND, ORE. - As explanation for his premature retirement, David Kennedy simply says that 30 years in the advertising business has been enough. 'S News Article
McDonald's Commits to Menu, Site Expansion News Article
New Kodacolor Spot Encores 1989 Winner: 'The Thief of Color' Returns, Touting an Improved Film Product By Daniel Tille PARIS - Producing a sequel to a commercial which in 1989 scored 85% awareness and 80% likabili News Article
Australia's Clemenger Gets the Whole BP Pie News Article
Grey in Germany Defends Melitta Business News Article
Coke Gives Sprite Brand a Boost in Australia News Article
Coca-Cola Pushes Soccer Theme in Brazil News Article
Scholz Saves German Stuyvesant Account News Article
IBM Readies Major Direct Mail Effort: One-Million Catalog Effort Would Showcase Entire PC Line By Gerry Khermouc NEW YORK - IBM next week will intensify its direct-sales effort with the mailing of more than 1 mill News Article
HMS Enters Cincinnati With Fistful of Clients News Article
Reckitt & Colman Opens Pan-European Review News Article
Abbott Mead Vickers to Launch New U.K. Shop? News Article
AND THE BEAT GOES ON . . . News Article
Leo Burnett Picks Up Cadbury's in China News Article
Sporty HHCC Looks to Handle Athletes News Article
The Final Four -- Blue Shield Narrows List in Review By Shelly Garci The four finalists in the closely guarded review for the $12-million Blue Shield of California account barely had time to celebrate making it to News Article
McCann Takes Off With Cathay Pacific Airlines News Article
STEAL APPEAL News Article
Lintas:Campbell-Ewald Takes Camaro to the Movies News Article
TSR Scott Group Opens in L.A. As Branch of N.Y. Agency By Shelly Garci LOS ANGELES - Towne, Silverstein, Rotter, a N.Y.-based shop with billings estimated at $83 million, is about to set up shop in L.A. The agency News Article
Levi Launches Hispanic Campaign News Article
Dial Teams Up With Beach Boys News Article
Gap Goes for New Rap -- Store Shops Indie Agencies for TV Push By Kathy Tyrer and Shelly Garci Gap Inc. last week quietly began contacting ad agencies with an invitation to pitch its account. News Article
C&W, W&K Take Home Northwest Addies News Article
WIEDEN & KENNEDY By Kathy Tyre David Kennedy, the softspoken perfectionist whose direction and talent helped build Wieden & Kennedy into a national competitor and shape what is arguably the most famous ad campaign News Article
Import Cars: Driven By Passion and Romance By ANN COOPE Every agency wants a car account. They often mean big bucks, big budgets and big prestige. And the import auto category boasts some of the best advertising a News Article
BIG SPOKESMAN FOR BIG & JUICY Heavyweight boxer George Foreman, known for his appetite for hamburgers, is about to put his weight behind hot dogs. News Article
MORGAN AT LARGE: PEP BOYS ACCOUNT REVIEW: A STUDY IN THE LIGHT TOUCH By RICHARD MORGA What if they called a $50-million review and nobody came? You're right . . . unthinkable. Then how about a $50-million review a News Article
Clark Oil Narrows Review News Article
Kia Proceeds, Fallon Answers Call News Article
Rumors Fly as Valentine Boards Continental News Article
McDonald's Expected to Pare Down List of Regional Agencies By Jim Kirk and Scott Hum CHICAGO - McDonald's Corp.'s commitment to pare its regional agency roster apparently is on an accelerated schedule with a goal News Article
Goodby Breaks First Porsche Work News Article
Diners Club Promotes Itself As Overseas Card of Choice By Beth Heitzma CHICAGO - Diners Club International is looking to link its image with the places frequent business travelers spend much of the their time and News Article
Dressing Up Sears: Apparel Decision Only a First Step News Article
Clorox Makes Assignments Official News Article
Import cars: driven by passion and romance By Ann Coope Every agency wants a car account. They often mean big bucks, big budgets and big prestige. And the import auto category boasts some of the best advertising a News Article
Ed Butler News Article
ON THE RIGHT FOOTE By Betsy Sharke It's a classic Levis Dockers dawn - drenched in shades of gray, caught somewhere between the lingering night and the sharp edges of a new day. News Article
GROWTH MARKET: Menopausal News Flash News Article
Pep Boys account review: a study in the light touch By Richard Morga What if they called a $50-million review and nobody came? You're right . . . unthinkable. Then how about a $50-million review about which nobody News Article
Time Warner and Chevy go country News Article
Eat your words: in the latest round of deciding on food advertising rules, the lines between the FTC and the FDA may be redrawn News Article
On the right Foote By Betsy Sharke It's a classic Levis Dockers dawn -- drenched in shades of gray, caught somewhere between the lingering night and the sharp edges of a new day. Bruce Mason powers his sleek black News Article
Y&R campaign sells Russians on investing By Genine Babakai MOSCOW--When Young & Rubicam aired its first television ad promoting Russia's privatization campaign last fall, its audience was largely interested in col News Article
Ammirati & Puris resigns Cadbury's Schweppes account News Article
Sears eyes systems as pitch lingers News Article
A McDonald's special order By Jim Kirk and Scott Hum CHICAGO--McDonald's Corp.'s commitment to pare its regional agency roster apparently has a goal of getting down to a dozen or so agencies by the end of the year News Article
Hands across the water: Brits, Yanks are allies in Audi review By David Kiley and Alison Fahe Britain's Bartle Bogle Hegarty has steered its way into the $30- million Audi of America review by virtue of a "hands a News Article
WHEN PUSH COMES TO SLAM By ED KIERS The sports darling of Madison Avenue, the National Basketball Association, is at the top of its profitable game. The playoffs are peaking with two of the country's largest marke News Article
BARNUM'S LEGACY: The Unquoted Quotation News Article
BEYOND REDEMPTION: Putting Hard Numbers to the Coupon Phenomenon America's coupon blizzard continues apace, with the number of manufacturer-issued coupons reaching 310 billion last ye News Article
Y&R Campaign Sells Russians on Investing: $3-Mil. Effort Uses Testimonals From Successful Investors By Genine Babakai MOSCOW - When Young & Rubicam aired its first television ad promoting Russia's privatization ca News Article
Cable Nets Picking Up News Article
Time Warner And Chevy Go Country: Music Venture Could Sweep Across Media From 'Life' to Broadcast TV News Article
Network Television Still Sluggish News Article
Seat Launches French Campaign News Article
Philips Said to Favor Euro RSCG in Pitch News Article
Mags Like Their Prospects News Article
Spot TV Tails Off in West and Elsewhere News Article
EAT YOUR WORDS News Article
LOYALTY LOST: Has Baseball Committed a Costly Error in the Way It Markets Itself? News Article
BRIGHT IDEA: Using Technology to Put the Product in a Fresh Light News Article
SOONER OR LATER: Hitching a Free Ride News Article
Spot Cable Remains Wary News Article
Baxter Stone, Secure Horizons Go Their Separate Ways News Article
Six Staffers Get Pink Slips At Coleman & Christison News Article
Have Young Directors, Will Shoot By Kathy Tyre LOS ANGELES - Veteran director Bob Giraldi has opened a new production company that attempts to offer a solution to what he says has become a staid industry mired in News Article
Audi Names Three Finalists News Article
A PLATEFUL: Can GBS Digest Taco Bell-Chevys Deal? By Daniel S. Levin Mouths watered at ad agencies hungry for a fastfood account when news broke last week that Taco Bell would acquire Chevys Mexican Restaurants. A News Article
SOME SHOCK, SHERLOCK News Article
Thrifty Creative Headed for Review News Article
Headlands Polishes Pawn Shop's Image News Article
ACCOUNT ACQUISITIONS COLORADO News Article
W&K Dominates Rosey Awards News Article
FOR THE RECORD News Article
National dish: thanks to satellite television, Mexico's upper-crust consumers are making a lucrative connection with American advertisers By Mark Schon Thanks to satellite television, Mexico's upper-crust consumer News Article
Brands on trial 1. Ed Vick: "Brands aren't dead. Bad brands are." 2. Chadotte Beers: "Agencies have forfeited the provocative aspects of brands in this get-it-right, get-it-literal en News Article
Back in the saddle By Debra Goldma Bucked from their jobs by the industry's economic upheavals, ad execs-turned-consultants are undercutting agencies and riding high. News Article
Italian agencies play off reform slogans: in anti-corruption movement, shops find fertile ground for taglines By Fabiana Giacomott MILAN--Italian ad agencies have come upon a wellspring of creativity. News Article
J&J readies dental products blowout -- Three-Pronged Johnson & Johnson Summer Promotion Will Target Kids By Judith S. Riddl NEW YORK--Johnson & Johnson will launch a TV ad campaign to introduce Reach Wondergrip to News Article
Ciociola creates global ads for Digital Equipment By Cathy Taylor and Tom Weisen NEW YORK--Quiet Ciociola & Co. here has emerged as creator of a worldwide corporate advertising campaign for Digital Equipment Corp. News Article
Lowe Howard-Spink ad sparks feminist rage -- Corsa Ads Prove That Mixing Leather And Jealous Supermodels Can Be Lethal By Susannah Richmon LONDON--As militant feminists descend upon one of the U.K.'s top agencies, News Article
Portland Gets Jenkins Back News Article
Pepsi commits to Comedy Central -- The Cable Net Will Name a Show After the Soft Drink Giant By Michael Burg NEW YORK-Soft drink giant Pepsi added some fizz to Comedy Central's primetime lineup by placing a 52-wee News Article
FundaMiddles Fun: General Mills Launches Second Product in Cereal-Snack Category By Beth Heitzman with Betsy Spethman General Mills is poised to launch its second entry, a new product called FundaMiddles, into the News Article
Burnham Joins Director Ranks At Minny Firm News Article
AGENCY NEWS WISCONSIN News Article
Thrifty Drugs Expected To Launch Review News Article
Reilly Out at CME-KHBB News Article
FCB/Chicago Picks Up More Cadbury Business News Article
Chicago Ad Fed Releases Hotline Funds News Article
NEXT TIME, ASK News Article
Miller Moves Leinenkugel Brand News Article
Sears Decision Due This Week News Article
Fla. Keys Names Finalists News Article
Burnham goes behind camera News Article
Coke's Classic, Diet campaigns: one hits the spot, one doesn't By Michael McCarthy and Cathy Taylo NEW YORK While the battle cry in Atlanta for Coke Classic looks like "Always More Spending," the slogan for Diet C News Article
Blockbuster Drops Old Tagline; New Campaign Ready to Break News Article
Shake Up in the Creative Ranks of DDB Needham: Creative Director David Jenkins To Leave Post; Bob Scarpelli Left Alone at the Top News Article
The curtain is actually rising for smartly managed brands By Richard Morga Marlboro Friday" did in a few hours what agency and client organizations have been trying to do for years: Put the spotlight back on the b News Article
NO BABES, NO BIMBOS Corona Beer isn't into babes-with-beer. They are into promoting the 'Corona mentality.' Laid back, relaxed, hip and cool. New TV, print and outdoor executions of i News Article
What not to drive: Subaru Impreza launch campaign is not driving buyers to dealers. By David Kiley and Cathy Taylo So far the Subaru Impreza hasn't hit consumers as being "What to Drive." And, according to well-pl News Article
Likes shavers so much, Kiam does test spot By Cathy Taylor and Michael McCarth NEW YORK--The finalists in the review for the $11-million Remington Products account have an interesting obstacle between them and the News Article
New assignment for Excedrin is awarded to Bozell -- Move Could Presage New Push for Product By Bristol-Myers Squibb and Signal Bad News for DDB News Article
BMW plays it safe in first Mullen ads By David Kile NEW YORK Anyone looking for Mullen to depart radically from the advertising that Ammirati & Purls produced for German automaker BMW will be in for a bit of a dis News Article
Pep Boys Drops Shop; Talks to Ayer News Article
Smart & Final Names Finalists News Article
New Editor at 'Marketing Computers' News Article
FOR THE RECORD News Article
Will FCB's Mazda Truck Ads Be Rough and Tough Enough? News Article
Upscale Jovan For Men set to roll out this fall News Article
IBM's rethink tank: brand study may mean new ball game By Cathy Taylo The IBM Personal Computer Co.--the division of the computer giant with the biggest ad budget and viewed as IBM's future-has engaged in a major News Article
DMB&B Worldwide close to deal for Saugatuck Direct By Michael McCarth NEW YORK--In a deal which sources said could be the first in a series of acquisitions, D'Arcy Masius Benton & Bowles Worldwide has inked an agr News Article
'New' Royal Crown Cola thirsts for bigger ad presence By Michael McCarth NEW YORK--Agencies looking to quench their thirst for a beverage account are already angling for a shot at Royal Crown Cola, according to so News Article
Layoff Ax Falls at Leo Burnett Co. News Article
Frosty Sales Force Miller To Rethink Colders 29 News Article
Chiat/Day to Shutter in Atlanta News Article
Shifting gears By David Kile After nearly 25 years as the "safest" car, Volvo is successfully sporting a hip new image, thanks to Messner Vetere, et. al. News Article
Random harvest By Greg Farrel Although designed as the rugged outdoorsman's boot--and marketed to the yuppie who wants them--Timberland has gained a strong following among black kids. News Article
Beverages: working up a big thirst By Ann Coope When it comes to advertising in the highly competitive beverage category, the entertainment factor is critical. Consumers see beverages, both with and without alcoho News Article
The ultimate network By Michael Schrag Looking for the next great commercial medium? The Internet, which already exists in cyberspace, is poised to become an ad-friendly link among millions of PC users. News Article
Hong Kong advertisers spend more in '93 By Suzanne Mia HONG KONG--Ad expenditures in Hong Kong soared 14% in the first quarter of 1993 to $291.7 million compared with the first quarter of 1992, according to Hong K News Article
Favoritism alleged in Aussie gov't media biz News Article
Hyatt checks into BBDO New York News Article
Guarascio pooh-poohs Chrysler's BBDO deal By Richard Brunell CHICAGO--Phil Guarascio is amazed that everyone thinks Chrysler's media buying move is such a big deal. And he's not sure why Roger Ailes thinks he shou News Article
Shakeups continue at Scali, McCabe, Sloves By David Kile NEW YORK--More than a year after Scali, McCabe, Sloves/The Martin Agency.'s win of the $110-million Mercedes-Benz account, the two finally signed their firs News Article
AdStar set to launch global review By Michael McCarth NEW YORK--One of the biggest dominoes from the breakup of IBM is about to fall on the West Coast, where AdStar is preparing to launch a search for a global age News Article
Fallon McElligott gets its 'first choice' as CD: Westbrook By David Kiley and Roy Furchgot MINNEAPOLIS--As expected, Pat Fallon's courtship of Bill Westbrook to be the next creative director of Fallon McElligott h News Article
A fly's eye view of Chiat/Day News Article
TV news checkbook promo irks California competitors; Sacramento's KCRA-TV NewsSwitch offers viewers $100 to tune in during the May sweeps period By Daniel S. Levin SACRAMENTO - What began as a quiet promotion to b News Article
SUMMER OF '93: Movie Studios to Put Big Bucks Behind Heavy Hitters in Coming Season By Kathy Tyre Facing a summer movie season with the largest lineup of films and the most diverse audience base in Hollywood histo News Article
Brown-Forman Pours for Five News Article
Landor Signs On To Brand IBM's PC Biz By Cathy Taylor with Michael McCarth SAN FRANCISCO - The IBM Personal Computer Co. - Big Blue's biggest ad spender - has engaged Landor Associates, the Young & Rubicam divisio News Article
Saturn Plans $20-Million Print Media Buys News Article
Unsafe in Any Language News Article
Team One and Gemstar Tune Out News Article
Saatchi's Out; Crystal Cruises For New Mate By Kathy Tyre CENTURY CITY, CALIF. - Saatchi & Saatchi/Pacific's five-year relationship with luxury cruise line Crystal Cruises ran aground last week, when Crystal annou News Article
Sacks/Fuller Lands Two News Article
A SHOT IN THE DARK News Article
Five Shops Compete for Central Point By Kathy Tyre PORTLAND, ORE. - Software utilities equipment maker Central Point Software has split with Larsen Colby/L.A. after three years and has lined up five contenders in News Article
Creative Leaps: Mazza to Leave Team One For Goodby, Berlin & Silverstein By Shelly Garcia and Daniel S. Levin Mike Mazza, an award-winning art director on the Lexus account at Team One, will join Goodby, Berlin & News Article
NEW BUSINESS BREWING News Article
More Bayer Select products, more Ayer billings News Article
Westbrook Accepts: Takes Fallon's 'Once-in-a-Lifetime' Job By David Kiley and Roy Furchgot As expected, Pat Fallon's courtship of Bill Westbrook to be the next creative director of Fallon McElligott, Minneapolis, News Article
BBDO Promotes Agency Veteran Ted Sann to Chief Creative Post News Article
Auto Ad Tiff in Brazil News Article
Colgate Launches Mennen in Brazil News Article
NEWSWIRE ROUNDUP News Article
GET REAL: Advertisers Play a Fanfare for the Common Spokesman News Article
WHAT'S COOKING, DOC?: Doctors Aren't What You'd Call Health Nuts When It Comes to Their Own Dietary Habits News Article
TOAST OF THE CONTINENT: It's Time to 'Ask Mr. European Small Kitchen Appliances' News Article
MOSCOW BUD: Peace, Victory, Beer News Article
BEYOND BRAND LOYALTY: Analyzing Black Consumers' Attitudes About Shopping News Article
BRAND CIA: A Client of Intelligence News Article
PORTFOLIO No. 1: Portrait of the Agency Creative Honcho as a Young Man News Article
NON-PROGRAMS: Where the Time Goes News Article
DA. DA. NYET. DA.: Giving Boris a Hand News Article
ADWEEK CRITIQUE : SAVING SCALPS By BARBARA LIPPER In the world of info-hair, Cher threatens to quit her Lori Davis gig to help Armenia while Ron Popeil returns to spray the word. News Article
OUT THERE: THE ULTIMATE NETWORK By MICHAEL SCHRAG Looking for the next great commercial medium? The Internet, which already exists in cyberspace, is poised to become an ad-friendly link among millions of PC users. News Article
MARKET AMERICA: RANDOM HARVEST By GREG FARREL Although designed as the rugged outdoorsman's boot - and marketed to the yuppie who wants them - Timberland has gained a strong following among black kids. News Article
American Honda Scrambles To Buff Tarnished Image: Automaker Got Into Gear Quickly, Contacting Dealers About Negative Publicity on Old Charges By Shelly Garci LOS ANGELES - American Honda Motor Co., its carefully-h News Article
Creatives Beverages: Working Up a Big Thirst By ANN COOPE When it comes to advertising in the highly competitive beverage category, the entertainment factor is critical. Consumers see beverages, both with and with News Article
Audi Appoints SEA in Germany News Article
Singapore April Fool's News Article
Tough Decisions for Cable News Article
READ THE REPORT, SEE THE MOVIE McDonald's Corp.'s interest in videos goes beyond its recent promotion with 'Dances with Wolves.' The burger giant's 1992 annual report is in two parts: News Article
The One Club Spotlights The Fallon McElligott Style: Retrospective Examines Shop's Creative Past News Article
Kraft Names Ethnic Marketing Director News Article
Four MW Shops Make Brown-Forman Short List News Article
Upscale Jovan For Men Set to Roll Out This Fall: Pricier Extension Is a Major Component Of a Fragrance Ad Blitz by the Benckiser Unit News Article
Grey Wins Egg Board Business News Article
Ralston Purina Splits With Needham News Article
New Biz at GGT Complicates GGK Merger News Article
Cash Station Launches New TV Campaign News Article
True Value Makes A Pitch to Women By Jim Kir CHICAGO - Despite the male-heavy world of hardware retailing, True Value Hardware, the nation's largest chain, is making a subtle pitch to women. News Article
Hong Kong Advertisers Spend More in '93: 86% Increase in Real-Estate Ads Contributes to Overall Gain of 14% By Suzanne Mia HONG KONG - Ad expenditures in Hong Kong soared 14% in the first quarter of 1993 to $291.7 News Article
LaMaster Farmer, J. Patrick Moore Join News Article
Burrell Wins Corporate Ad Assignment News Article
Shell Shifts U.K. Biz Back to O&M News Article
Toys 'R' Us Hires Omon for Aussie Launch News Article
Spanish Teleco Awards New Mobile Business News Article
Favoritism Alleged in Aussie Gov't Media Biz News Article
AGENCY LIFE: SHIFTING GEARS By DAVID KILE After nearly 25 years as the 'safest' car, Volvo is successfully sporting a hip new image, thanks to Messner Vetere, et. al. News Article
Sann the man By Alison Fahe Ted Sann is the "choice of a new generation" of leadership at BBDO New York as last week he was promoted to chief creative officer in a move that defines succession at the $800-million- News Article
Lincoln-Mercury Plans Short, Heavy Advertising Barrage News Article
Diary: Visitors News Article
Diary: The newest exhibit The newest exhibit at the Detroit Zoo is one featuring dead animals. No, not roadkill. Its Dinosauria, an exhibit devoted to dinosaurs and no doubt meant to News Article
Diary: Is Seattle Is Seattle about to become the next hot production center? It may have to, if the Hollywood talent pool continues its trek to the Pacific Northwest. News Article
Pressure Eases On WPP Group To Divest Assets News Article
Duo: CRAZY ABOUT THE GAME News Article
Richards Uses Fairy Tale Humor for Ranier News Article
Mazda Set to Relaunch Trucks News Article
Diary: Ted Bell News Article
Goodby Hires Lexus Art Director News Article
UNCOOPERATIVE News Article
BBDO Beats Burnett To Win Hyatt Hotels -- New York Agency Bests Hometown Favorite To Check in With $25-Million Account News Article
EDITOR'S SPOT -- A FLY'S EYE VIEW OF CHIAT/DAY News Article
Chiat/Day Shutters Atlanta Office News Article
EPB Gains Boston Foothold News Article
WAR IN THE STORE: An Ad Agency Gives Mixed Reviews to In-store Media Just when you thought it was safe to pick up some groceries. 'A trip to the supermarket these days can resemble a News Article
Anti-Smoking RFP Ready for Monday News Article
New Division Pumps Up T-L/DDB Radio News Article
United Distillers nears media-buying decision By Alison Fahe NEW YORK--United Distillers is believed to have narrowed the list of shops vying for a media-only account that involves a consolidation of liquor brands News Article
Swatch Watch: will Swiss client switch? News Article
Hair color ad causes stir in Australia By Penny Warnefor SYDNEY--Crying, she walks into a bathroom. Blood- red fluid drips from her body into a white porcelain sink. She is lying in a bath, her hair dripping "bloo News Article
Getting an edge: it looks like advertisers have won another commercial speech victory before the Supreme Court - even without a case being decided By Alan Pell Crawfor In what passes for levity in the solemn sanct News Article
The great divide: as the makers of 'Tales of the City' can attest, a sizable gap remains between the lucrative gay market and advertisers and broadcasters By Betsy Sharke As the makers of 'Tales of the City' can a News Article
Women vs. 'old boys' in advertising By Richard Morga Talk about the pot calling the kettle white, clubby and lavishly compensated. The Advertising Women of New York, a predominately white club of women in communic News Article
Domino's to Launch Subs News Article
Morsels for Y&R and Warwick By Cathy Taylo NEW YORK--American Home Foods Products has put more food on the tables of Young & Rubicam and Warwick Baker & Fiore in an agency consolidation. News Article
Sideswiped: payoffs put clouds over Honda's image By Shelly Garci American Honda Motor Co., its carefully-honed ethos of I integrity and dependability rear-ended by reports that some employees * had demanded pavof News Article
Backer looks back By Bill Backe If you were searching for an adman with a feel for commoners, Bill Backer would seem an unlikely candidate. The Yale-educated president and executive creative director of Backer Spi News Article
Food: fun with chips, chickens and cookies By Ann Coope Food is fun. But it's not a category that regularly wins Clios or Gold Lions. Nor is it a category that goes in much for the avant garde. No shaky cameras or News Article
Pressure on WPP to divest eases up now News Article
For Lowe and SMS: much ado about nothing News Article
Proctor & Gamble streamlines things: new brand development plan could simplify promotions and save money News Article
BBDO gets bonanza: Chrysler consolidates $400-mil. in media By Richard Brunell Chrysler's seven-month odyssey toward establishing in-house media operations ended last week with the automaker consolidating its esti News Article
Men's books: the bag is mixed News Article
Kraft Agencies Await Possible Budget Cuts: Chain Reaction Following Marlboro Price Slashing Has Kraft Food Agencies Worried By Jim Kirk with Scott Hum CHICAGO - Philip Morris' dramatic price cut on Marlboro is exp News Article
Kraft agencies await possible budget cuts: chain reaction following Marlboro price slashing has Kraft food agencies worried By Jim Kir CHICAGO--Philip Morris' dramatic price cut on Marlboro is expected to have a n News Article
'Wild Palms' has ABC just a little edgy: six-part Oliver Stone series should do well, but is causing anxious moments By Eric Schmuckle NEW YORK The six-hour "event series" Wild Palms is causing sweaty palms over a News Article
DMB&B picks up more Qantas business News Article
Women in advertising still face barriers to advancement By Alison Fahe NEW YORK--The proverbial glass ceiling is alive and well in the communications industry. News Article
Disney, Miramax: odd couple of movie making, marketing By Kathy Tyre BURBANK, CALIF.--The Crying Game's Jaye Davidson and Stephen Rea aren't Hollywood's hottest odd couple. Walt Disney Co. and Miramax are. News Article
Backer Looks Back Bill Backer has had more than his share of great advertising ideas. In his new book, he draws on examples from his award-winning career to describe how the creative News Article
MCDONALD'S SEES 'NET' GAIN FROM BURNETT SPOT News Article
ACCOUNT ACQUISITIONS WISCONSIN News Article
MORGAN AT LARGE: WOMEN VS. 'OLD BOYS' IN ADVERTISING By RICHARD MORGA Talk about the pot calling the kettle white, clubby and lavishly compensated. The Advertising Women of New York, a predominately white club of News Article
CME-KHBB Picks Up Orval Kent Foodservice News Article
TARGETING BABEL -- Picking Up the Lingo News Article
GIMME A DOZEN: The Infomercial Loop News Article
BET THE BUDGET: Creative Media Plan News Article
ACROSS THE GAP: Should We Be Worried That Kids No Longer Find Their Parents 'Old-Fashioned'? News Article
JWT to Handle Heineken's Launch in Germany News Article
DDB Aborts Plans to Merge with Aussie Shop News Article
JWT/Hong Kong Wins Wharf Cable News Article
BBH Anxious About Shell U.K. Account News Article
SELLING IN JAPAN: Push Those Imports As Japan wrangles with its trading partners over access to that country's domestic market, the volume of advertising in Japanese consumer magazine News Article
ADWEEK CRITIQUE: STRANGE BREW By BARBARA LIPPER Was that artillery fire, or is my heart pounding? I've just seen the seventh installment in the Taster's Choice series, the wildly popular romance ad oeuvre featurin News Article
McCann Loses Goodyear Canadian Biz News Article
GETTING AN EDGE -- It looks like advertisers have won another commercial speech victory before the Supreme Court - even without a case being decided By ALAN PELL CRAWFOR In what passes for levity in the solemn san News Article
Fun With Chips, Chickens and Cookies By ANN COOPE Food is fun. But it's not a category that regularly wins Clios or Gold Lions. Nor is it a category that goes in much for the avant garde. No shaky cameras or flash News Article
Nike: A SONG IN HIS HEART By M.H. Moor Having conquered the Broadway musical in an earlier spot, Charles Barkley now moves onto opera. Nike's lavish 60-second 'Barkley of Seville' commercial, which was directed by News Article
Rainier Beer: TEXAS ACCENTS News Article
US West: DON'T BUG ME By M.H. Moor To promote US West's small-business group, Rubin Postaer & Associates/Santa Monica, Calif., hired an expert - professional exterminator Jeff Reilly. At a narrator's prodding, the News Article
P&G Drops White Cloud News Article
L.A. Shop Produces Big Mac Ad News Article
The 1993 Obie Awards By Greg Farrel Although Avis rent-a-car contends that when you're No. 2, you try harder, the folks at the Outdoor Advertising Association of America want you to know that when you're fifth in News Article
O&M Takes Ride With Auto Industry Biz News Article
Case Foley Sackett Adds to Winning Streak News Article
THE GREAT DIVIDE -- As the makers of 'Tales of the City' can attest, a sizable gap remains between the lucrative gay market and advertisers and broadcasters By BETSY SHARKE Before a recent episode of Picket Fences News Article
Lintas Breaks New GMAC Ads News Article
Swatch Watch: Will Swiss Client Switch?: Watchmaker Changes Agencies Often, But Milan Shop Is Holding On News Article
4A's in Malaysia to Regulate Industry News Article
West Takes Eight Outdoors News Article
McConnaughy Wins Spiegel Media Assignment News Article
PHOTO FINISH News Article
Procter & Gamble Streamlines Things: New Brand Development Plan Could Simplify Promotions and Save Money News Article
Land O'Lakes Puts Ad Programs In Sync By Beth Heitzma ARDEN HILLS, MINN. - Land O'Lakes has decided to throw away the rule book on the roles advertising, promotion, public relations and trade marketing should play News Article
United Distillers Narrows Media Review News Article
THE ETERNAL SEARCH FOR CEREAL THAT WON'T WILT The folks in General Mills' test labs have been at it again - searching for a cereal that won't lose it's crunchy crackle after hitting t News Article
Miller Brings Back 'Miller Time' Theme News Article
Cramer-Krasselt Lands Beatrice Cheese News Article
PentaCom Born: Chrysler's Ideal Media Operaton? By Richard Brunell Chrysler's seven-month odyssey toward establishing in-house media operations ended last week with the automaker consolidating its estimated $400-m News Article
Arian, Lowe, Travis & Gusick Tries New Commission Option Based on An Idea's Use News Article
Coors Looks to Rebuild 'Rocky Mountain Legend' By Jim Kir GOLDEN, COLO. - Coors Brewing Co. is calling in its chairman to rebuild the 'Rocky Mountain legend.' News Article
Miller Breaks New Test Spots for Lite: Ads Revive 'Great Taste' Line; Ask 'Can Your Beer Do This?' News Article
Bank of America Trims Hispanic List News Article
FALLON MCELLIGOTT: CREATIVE COMING ATTRACTION News Article
ACCOUNT ACQUISITIONS SEATTLE News Article
Fallon McElligott Honored in Retrospective News Article
General Mills Backs Kids Drinks News Article
'Wild Palms' Has ABC Just a Little Edgy: Six-Part Oliver Stone Series Should Do Well, But Is Causing Anxious Moments By Eric Schmuckle NEW YORK - The six-hour 'event series' Wild Palms is causing sweaty palms over News Article
Radio Inventory Becomes Precious Commodity News Article
Philip Morris Works on Benson & Hedges News Article
Men's Books: The Bag Is Mixed News Article
Hair Color Ad Causes Stir in Australia: A Storyline Alluding to Suicide May Go a Shade Too Far By Penny Warnefor SYDNEY - Crying, she walks into a bathroom. Blood-red fluid drips from her body into a white porcela News Article
MTV: Bottomless Pit of Inventory No Longer? News Article
Anthony Hopp Named President At Lintas:Campbell-Ewald News Article
Testa Buys Stake in Spain's Grupo Barro News Article
GM Corsa Ad Restricted in U.K. News Article
Network Market: Steady As You Go News Article
McDonald Davis Set to Defend Its $8-Million ShopKo Business By Jim Kir GREEN BAY, WIS. - McDonald Davis & Associates, Milwaukee, was jolted last week when ShopKo, its single largest client, announced it is putting News Article
Schwinn Decision Expected Next Week News Article
AGENCY NEWS WISCONSIN News Article
Fallon intensifies creative star search News Article
Ayer links up with Canadian Prism on an ATT deal News Article
'Pioneer Press' Narrows Search for Shop News Article
Wendy's Co-Ops Reevaluate Their Local Shop Service News Article
GOING GLOBAL: CME-KHBB to Shape 3M's Image By Beth Heitzma CME-KHBB won the role as lead agency for 3M's $50 million worldwide identity campaign, beating out its two other global agencies - BSB Dorland/England and News Article
IT'S SEEN YOU NAKED . . . News Article
NO THIRST AID Quaker Oats officially went back to its 'For that Deep Down Body Thirst' tagline for Gatorade ironically a week after the Supreme Court ruled that the former lead-in to News Article
Busch IV's First TV Ads For Budweiser By Jim Kir ST. LOUIS - August Busch IV, heir apparent to the huge family business known as Anheuser-Busch, got his first major crack at the helm of the mothership last week, l News Article
Serta Launches Custom Ad Program News Article
Huffy to Narrow Review This Week News Article
Coors to Announce Joint Venture Down Under News Article
Kobs & Draft Expands Asian Network News Article
McDonald's Sends MegaMac Into Fray By Scott Hum OAK BROOK, ILL. - McDonald's Corp. is upping the ante in its battle of the big burgers with Burger King. The leading chain is testing in Washington D.C. a 'MegaMac' News Article
Borden Breaks First Snack Attack: Doner Delivers Ads for Client's Initial Snack Food Line While It Defends Vlasic By David Kiley and Betsy Spethman DETROIT - W.B. Doner this week breaks its first work for Borden b News Article
As Scali creative team departs, Westbrook's role looms large By David Kile New York--Suddenly, Bill Westbrook, The Martin Agency vice chairman/creative services director who has been overseeing that agency's work News Article
MAKING ROUNDS: QualMed Sees Mix of Shops in Review News Article
Aquarium goes fishing News Article
Kresser/Craig to Stay Hitched To W&L After Audi Cut By Kathy Tyrer with David Kile LOS ANGELES - Kresser/Craig here and Waring & La Rosa/N.Y failed last week to make it into the $25-30-million Audi of America revi News Article
Kornblit Fades Out: Outsider Expected to Replace Universal Pictures' Marketing Chief News Article
Knott's Ready for Primetime With Outdoor Media Blitz: Suissa Miller Bows Huge Billboard Campaign in 'Little Guy's Attempt' to Compete With Big Guys By Kathy Tyre LOS ANGELES - With tourism revenues expected to fal News Article
Nike Draws Line Between Parents and Players News Article
Kelliher, Riney Are No Longer Partners News Article
Tired of Tacos, FCB's Sellman Heads South to Handle Mattel News Article
LEAPING LIZARDS News Article
THE LAST WORD ON LEGS News Article
ACCOUNT ACQUISITIONS WASHINGTON News Article
U.S. West Tests CityKey Service in S.F. By Daniel S. Levin SAN FRANCISCO - Imagine your restaurant ad airing exactly when the viewer is hungry. Or a theater ad that plays just when it's time to make plans for the News Article
Toyota Motor Sales Changes Advertising, Marketing Lineup News Article
Hameroff/Milenthal/Spence Acquires Directel News Article
Gone fishin By Debra Goldma If you're searching for harbingers of what a 500-channel television universe will bring, look no further than Columbia, S.C. Every day from 6 a.m. to 8 p.m., CableVision subscribers the News Article
I hear America screaming By Eric Bogosia Yeah, uh, hi. Hi. Uh, are we on? You're on. Oh, uh, wow. Uh, first of all, I want to say I listen every day and um . . . Thank you. Oh yeah, and, um, I want to say, man, yo News Article
Mechanics banks on H/L News Article
Endless Scali merger talks hit a new series of bogs News Article
Love bug? Volkswagen, DDB 'dream team' test 'most loved cars in world' themeline By David Kiley and Alison Fahe Andy Berlin's DDB Needham car team appears to be developing a love affair with Volkswagen. At least i News Article
Comeback brands: new owner to revive Beecham names News Article
Cherry Coke and Sega team up for promotion By Betsy Spethman New York--Coca-Cola USA and Sega of America are riding together this summer on a major sampling push for Cherry Coke and Sega games. News Article
FCB/Leber Katz gets more bites of Nabisco By Michael McCarth New York--FCB/Leber Katz Partners, N.Y., which handles the largest chunk of food brands for R JR Nabisco, has gotten its foot in the door on two other N News Article
DDB Needham loses best bet status in N.Y. Lottery review News Article
Wool group is set to pick new MNH agency By Alison Fahe New York--The newest nameplate in the Omnicom Group, Merkley Newman Harty/N. .Y., is already reeling in new business. News Article
Campbell's Vlasic holds agency review By David Kile New York--The Vlasic Foods division of Campbell Soup is conducting a review including its incumbent agency W.B. Doner, and two other Campbell shops: BBDO and FCB News Article
Burnett looks to build in China By Suzanne Mia Hong Kong--After taking its time to study the region, Leo Burnett has made the development of China "the highest priority of any new market in the world," said Vince News Article
The powers that wouldn't be By Randall Bloomquis The Feb. 8, 1993, issue of Newsweek carried a front-cover warning to America's political and media elites. Talk radio, the magazine intoned, has remade American pol News Article
Armed forces retreat on on ad spending By Michael Burg New York-- The end of the Cold War, the Gulf War and the battle of the budget in Washington have combined to sink the ad budgets of the U.S. Navy, Army, Air F News Article
Sara Lee centralizes media in Australia News Article
DDB seeks stability in Melbourne By Penny Warnefor Melbourne--Through the purchase of fledgling local creative shop Whybin Dery Barnes, DDB Needham hopes to settle its own management and divest part of its share i News Article
TV marketing pros form creative consortium News Article
CME-KHBB Names Signorelli To New Media Post News Article