April 1993

Account losses have Lois/USA on lookout By David Kile NEW YORK--The "ESPN Your Face" campaign that George Lois created for the sports network was vintage Lois, perhaps the original in-your-face adman. And though L News Article
Agency Alliance Scores Boehringer Mannheim Win By Scott Hum CHICAGO - An alliance between full-service advertising agency Grant/Jacoby and promotion agency August, Bishop & Meier, both Chicago, has yielded its fir News Article
Estee Lauder hunts for new supermodel By Michael McCarth NEW YORK--The face of Estee Lauder is about to change, with longtime spokesmodel Paulina Porizkova on her way out. News Article
IPG creative huddle News Article
Taco Bell seeks shop to target 'tweeners By David Kile LOS ANGELES--Taco Bell is conducting a review with ad agencies for a new assignment--targeting the so-called 'tween market between ages 9 and 14, sources said News Article
Anheuser-Busch Set to Launch New Bud Tag News Article
BSB loses Mars media buying biz By Alison Fahe NEW YORK--Backer Spielvogel Bates' beleaguered New York office has been dealt another blow, this time by longtime client Mars Inc. which has pulled nearly $60 million News Article
Italian billboard laws prompt fight By Fabiana Giacomott MILAN--In the biggest outdoor ad campaign Italy has ever seen, 25,300 billboards were adorned with pictures of 10 toddlers to highlight the detrimental impa News Article
German church ads stir controversy By Rosemarie Totzaue FRANKFURT--A poster proposal presented at a press conference by the German Protestant Church showing two gays in an intimate situation triggered off controve News Article
Fox debates turning in earlier on Sundays By Eric Schmuckle CHICAGO--Fox is close to dropping an hour of network programming. It is deep in discussions with its affiliates over handing back the 10 p.m. hour on Sun News Article
Many Moves for ESPN News Article
Coty once again taps Seiden, for Vanilla Fields launch By Michael McCarth NEW YORK--Hank Seiden, former chief of Coty's lead agency Ketchurn/ N.Y., has fought his way back into the fold on the $45 million Coty acc News Article
R.J. Reynolds beats P-M to the punch By Fara Warne NEW YORK--R.J. Reynolds Tobacco Co. fired off its answer to Philip Morris' pricing strategies last week. It announced a six-week nationwide price promotion with $ News Article
Vacancy Filled?: Hyatt May Go With Leo Burnett News Article
Rhubarb: Bozell and Chrysler shout it out By Richard Brunell The protracted, politicized, $320-million Chrysler Corp. media consolidation review came to a head last week as BBDO and Bozell made final presentations News Article
Barton Beers Selects Media That Works News Article
Sietsema K&H Acquires Local Shop News Article
Leeann Chin's Selects Agency of Record News Article
Kate Jackson Signed by Lincoln-Mercury News Article
Estee Lauder Seeks New Supermodel By Michael McCarth NEW YORK - The face of Estee Lauder is about to change, with longtime spokesmodel Paulina Porizkova on her way out. News Article
Leaf Branches Out In New Directions -- Signs First Spokesperson; Adds First Hockey Card Line By Beth Heitzma BANNOCKBURN, ILL. - Leaf Inc., maker of at least two American favorites - candy and baseball cards - bre News Article
Chiat/Day creates 'car as star' image for Infiniti By David Kile NEW YORK--In its first ads for Infiniti since the luxury division of Nissan dumped Hill, Holliday, Connors, Cosmopulos last November, Chiat/Day has News Article
Target Stores' Greatland Brand Under Scrutiny News Article
BBD&S Lands $10-Mil. Farley Assignment News Article
NO UTENSILS, PLEASE Generals Mills is determined to get consumers to put down their spoons to eat its new Fingos 'all-day cereal' out of the box and is planning to spend some $34 mill News Article
Waring & LaRosa, Kresser/Craig are bicoastal team chasing Audi News Article
EXPERIENCE ROLLERBLADE Rollerblade, Minneapolis, is testing its first-ever TV spot in six markets, hoping to get a jump on the season when most in-line skates are bought - spring and News Article
Reinventing the wheel By Michael Schrag Edwin L. Artzt recently asked rhetorically, "Is brand loyalty disappearing?" The Procter & Gamble chairman then answered his own question with a demonstrative, "Hell no. Bra News Article
Color blind News Article
Wieden, BJK&E Tune into ESPN News Article
A Table for 'Tweens -- Taco Bell Opens Search for Shop To Help Serve 9-14-Year-Old Market By David Kile Taco Bell is conducting a review with ad agencies for a new assignment - targeting the so-called 'tween marke News Article
R&R Merges With PR Firm News Article
ACCOUNT ACQUISITIONS PORTLAND, ORE. News Article
Nielsen to Research Warehouse Clubs News Article
Saatchi Inks Deal With PIP To Handle $5-Mil. Account News Article
S.F. Visitors Bureau Teams Up With Visa, Dollar Rent A Car By Daniel S. Levin SAN FRANCISCO - The San Francisco Visitors and Convention Bureau has teamed with Visa U.S.A. and Dollar Rent A Car in an effort to brin News Article
Chiat/Day Redesigns Infiniti's Image -- Agency's First Ads Star Jonathan Pryce, Use Tag 'Everything That's Possible' By David Kile VENICE, CALIF. - In its first ads for Infiniti since the luxury division of Nissan News Article
BBDO/S.F. Zeroes In For Pac Bell News Article
HITCHING UP -- Kresser/Craig, Waring & LaRosa Join Forces to Pitch Audi Account News Article
With Toyota Truck Stuck in Showrooms, Saatchi Shifts Creative to Rev Stalled Sales News Article
'Dragon': A Kung Fu Flick That Won't Kiss Off Women -- Universal Pictures Advertising and Marketing Seeks To Broaden Audience Beyond Action Fans By Kathy Tyre UNIVERSAL CITY, CALIF. - Universal Pictures is pulling News Article
BBDO Forms New Unit in Japan News Article
Sink or swim By Richard Morga Never count the Little Tramp out. In City Lights, the Chaplin character finally comes up with enough dough for his blind flower girl, while in The Kid, he and Jackie Coogan eventually News Article
Creatives: Newspapers By Ann Coope British press advertising is generally regarded as the best in the world and, unlike in America, newspapers have proved to be a particularly successful medium for building brands News Article
Team One Doing Project Work for Adidas News Article
Ford and Lincoln-Mercury will each deal with reps News Article
Sears will look at the compensation factor News Article
DDB Needham set to reel in Chanel, Pepsi Foods business News Article
CLASSICS IN A CAN Jim Beam Brands, Deerfield, Ill., has concocted new formulas for its Classic Cocktails and packaged them in 12-oz. aluminum cans instead of the traditional glass bot News Article
Miller Launches Sharp's Sampling Program News Article
WHAT'S NEW Portfolio By MARK DOLLIVE WHITTAKER HOUSE News Article
Bartle Bogle Hegarty picks up some Heineken business News Article
Tropicana Launches Grovestand Brand News Article
Agency chiefs may need to batten hatches at 4A's By Andrew Jaff Several years ago, this magazine made fun of agency chiefs running off to an expensive East Coast resort to chat about light topics and generally fid News Article
A creative department's slow evolution at Y&R By Cathy Taylo NEW YORK--The profile of Young & Rubicam's creative department has been slowly and ever-so-quietly evolving as executive vp/creative director Helayne Sp News Article
Who'll run the show? By David Kile It has become the longest-running soap opera on Madison Avenue--"The Lowe Group-Scali, McCabe, Sloves marriage negotiations." According to sources familiar with the talks, the pr News Article
FCB/Leber Katz takes the lead in pursuit of Beefeater Gin By Michael McCarthy and Beth Heitzma NEW YORK--As one liquor brand goes out the door at FCB/Leber Katz Partners, N.Y., the agency may be ready to toast a l News Article
Nissan marketing shakeup leaves Chiat unscathed, for now By David Kile LOS ANGELES---A change in command at Nissan Motor Corp. will bring an overhaul of the company's marketing staff, sources said. Yet Chiat/Day-- News Article
Get serious: networks are creating programming that more closely reflects the interests of narrowcast audiences By Jeremy Schlossber Television is a medium, Fred Allen once said, because it is never rare or well d News Article
London falling By Noreen O'Lear Anthony Simonds-Gooding, the former Saatchi & Saatchi merger architect who changed the face of American advertising, is back in the limelight again--if only for an evening. But this News Article
A friend in deed By Allan Pell Crawfor You're going to have to take my word on this one. Supreme Court Justice Antonin Scalia is one of the best-liked men in town. No, really. This fiercely aggressive debater--thi News Article
Feltenstein in charge at Burger King By Michael McCarthy and Philip Stelly Jr NEW YORK--Burger King executive vp/brand strategy Sidney J. Feltenstein has emerged as the winner of an apparent power struggle which l News Article
Walls come down for Polish ad effort By Daniel Tille PARIS--In one of the first cases of its kind, an independent Eastern European company has started working with a Western ad agency. Hortex, Poland's largest fru News Article
Griffin Bacal checks out L.A. News Article
For Proctor & Gamble's EDLP, a sobering report News Article
Powers Acquires Local Agency News Article
MEDIA NEWS: Ford and Lincoln-Mercury Will Each Deal With Reps: Two Ford Units Put the Kibosh On a Joint Effort for April 30 Meeting News Article
Clorox Cleans Out DDB Needham Chicago -- Y&R, FCB Likely to Reap Lost Accounts, Add to Client's Holdings at S.F. Offices News Article
Saatchi Goes Hollywood With Savoy Pictures News Article
Product Directory Mag Offers Direct-Response Consumers By Daniel S. Levin SAN FRANCISCO - A hybrid product directory/consumer guide magazine, the first of its kind, will launch nationally this fall, offering adver News Article
DOG TIRED News Article
Bringing Hispanics To the Box Office -- Movie Studios Boost Ad Budgets To Zero In on Coveted Segment By Kathy Tyre HOLLYWOOD - The Hispanic population had a lot to do with helping Unforgiven ride to stardom in 199 News Article
HomeBase Contests Competitor's Ads News Article
Task force: P&G heads toward global branding By Michael McCarth Procter & Gamble has dispatched task forces to analyze every aspect of its business. When their work is completed in the next few months, one upshot News Article
Nissan Shuffle Shouldn't Threaten C/D News Article
EvansGroup Expected to Land Egghead Software News Article
Carpeteria Will Remodel Retail Image News Article
Two San Francisco Shops Have the Urge to Merge By Daniel S. Levin SAN FRANCISCO - MacDaniels, Henry & Sproul and Hovatter LaPointe, two agencies here with about $10 million in annual billings each, are in active m News Article
Anheuser-Busch Teams With '96 Olympics News Article
ACCOUNT ACQUISITIONS PENNSYLVANIA News Article
Sears Taps Finalists: Compensation Battle Could Be Next News Article
Schwinn Narrows Search; Has Sights Set on Shop By Beth Heitzma CHICAGO - For the second time in two weeks, a U.S. bicycle manufacturer is looking for a new agency to help it combat foreign competition. A company s News Article
Going Bicoastal: With Eye on Kia, Griffin Bacal Looks to Buy Stake in L.A. Shop News Article
SAYONARA: Toshiba America Quits Chiat/Day, Considers Poppe Tyson and Drew By Shelly Garci Chiat/Day last week lost its estimated $10-million Toshiba America Information Systems account following a review that bega News Article
THE SOUND OF CORONA Barton Beers, Ltd., the Chicago-based importer of Corona and Corona Light beer, kicks off a new campaign this week in conjunction with the Mexican holiday, Cinco d News Article
Needham Wins European Wilson Assignment News Article
Ohio Tourism Goes Into Review News Article
Sealy to Double Ad Spending News Article
GM Card May Launch In Europe By David Kiley and Michael McCarth DETROIT - General Motors agencies: McCann-Erickson, D'Arcy, Masius, Benton & Bowles; and Lintas are bidding to handle the automaker's $30-million-plu News Article
WAY BACK WHEN . . . News Article
Carmichael Lynch Wins O'Brien Intl. News Article
Mercury Moves Up With More Ford Ad Bucks News Article
Wal-Mart Looks to PR For Image Help By Jim Kir Wal-Mart feels it needs a makeover, and is now looking to some pr professionals for help in restoring its lofty image in the marketplace. News Article
Marlboro Cut Signals Different Era For Burnett -- Agency Sees Challenging Future Ahead As Shop Refocuses on Other Advertising Mediums News Article
Farley Candy Looks for First Ad Agency News Article
Diary: DDB Needham Worldwide News Article
Leeann Chin's Restaurants Narrows Review News Article
Marlboro Man's miscue leads to brand batterings By Richard Morga Philip Morris chairman Michael Miles is no Malboro Man. He's not silent, and he's not mysterious. He's not even a tobacco man. But he is on a horse, News Article
BEST SPOTS: Milk-Bone: A DOG'S LIFE News Article
Ketchum Wins Precious Moments News Article
Grand Met Selects The Edison Group News Article
GLOBAL NEWS: Beer Brouhaha Spills Into Brazil -- Top Brands Take Off Their Gloves In World's Fifth-Largest Beer Market By J.R. Whitaker-Pentead RIO DE JANEIRO - Brazilians are getting a close-up look at a full-fle News Article
MEDIA NEWS: Ford Prepares To Set Its Print -- April 30 Meeting Will Apportion $100 Million for Next Model Year By Rich Brunell NEW YORK - Ford division and J. Walter Thompson media executives on April 30 will meet News Article
BEST SPOTS: Diet Mountain Dew: JUST DEW IT News Article
BEST SPOTS: Sega Genesis: KID STUFF By M.H. Moor You won't find the new Sega Genesis spot airing on the Big Three networks, not even on Saturday mornings. It seems the ad, created by Goodby, Berlin & Silverstein/S News Article
Retail Issues Push Huffy Into Review By Jim Kir MIAMISBURG, OHIO - Huffy Corp., the nation's largest bicycle manufacturer, is looking for a new major campaign in the battle to compete against tough foreign competi News Article
CME-KHBB Walks Off With Hush Puppies News Article
Sears Expected to Narrow Review This Week News Article
ON THE MOVE NEW YORK News Article
NEWSWIRE ROUNDUP News Article
Pollack Is New Chairman At Mandelbaum Mooney -- Big Business Marketing Vet, 64, Balances Thirtysomething Youth at the Creative Shop By Daniel S. Levin SAN FRANCISCO - Mandelbaum Mooney Ashley, which built its crea News Article
Saatchi Tests New Structure In the West News Article
A LONG WAY, BABY News Article
They're Not Older, They're Getting Better -- Older & Wiser Ltd. Looks to Take On Projects Aimed at New 50-Plus Market By Shelly Garci LOS ANGELES - Seven ad industry veterans have packaged their advertising expert News Article
Reno Air, Northwest Fly Into Battle By Daniel S. Levin SAN FRANCISCO - Upstart Reno Air has become entangled in a dog fight with troubled giant Northwest Airlines along the Reno-Minneapolis route, where the two ai News Article
THAT'S STEAM, NOT SMOG News Article
All the Coconuts: Hawaii Tourism May Travel to New Shop By Kathy Tyre The Hawaii Visitors Bureau is expected to put its $5-million state advertising contract up for mandatory review by year's end. While local agen News Article
FOR THE RECORD News Article
SPLIT!: Keye and Livingston Part Ways After Two-Year Relationship By Shelly Garci After a stormy two years spent trying to integrate their personal and, at times, disparate visions of advertising, Paul Keye and Ro News Article
ACCOUNT ACQUISITIONS ORANGE COUNTY News Article
Mattel Incumbents May Lose A Toy or Two During Review News Article
Shops Vying for S.F. Visitors Bureau to Present Fee Plans News Article
Health and beauty By Ann Coope In the health and beauty category, where much of the advertising looks the same and every concept is tested to death, qualities such as creativity and originality are in short supply News Article
An ad-friendly new 'Better House & Gardens' News Article
Stand on your man: beware the angry women of television By Debra Goldma There's something about a woman wielding a knife. How else to explain the newest miniphenomenon in television crime drama, the lady forensic News Article
Turner Sales to restructure, too? News Article
More staff layoffs hit McCaffrey News Article
Saatchi California shops to rethink their structuring By Shelly Garci LOS ANGELES--John Hirschboeck, former president of Team One, was named to head a pilot program to explore alternatives to the traditional agenc News Article
Ford prepares to set its print By Rich Brunell NEW YORK--Ford division and J. Walter Thompson media executives on April 30 will meet with Detroit-area print reps to determine how more than $100 million in consumer News Article
Beer brouhaha spills into Brazil By J.R. Whitaker-Pentead RIO DE JANEIRO--Brazilians are getting a close-up look at a full-fledged guerra das cervejas, or beer war. News Article
Regulatory problems for Chesebrough? News Article
After Meyer, Grey may play hail to the chiefs By Cathy Taylo NEW YORK--Grey Advertising chief Ed Meyer, the longest-running act in advertising, is well aware of the growing speculation about who will succeed him. News Article
Easdon out at BSB, Rogers' role in flux By Kevin McCormac After almost two years, it is apparent that the Don Easdon-Kenneth Rogers turnaround tag team for Backer Spielvogel Bates's troubled New York headquarters News Article
Fixing the bottom line By Betsy Sharke While the politicians debate whether the recession has truly ended and pundits cross swords over President Clinton's economic package, one fact remains beyond dispute: In the News Article
The heat is on: D'Arcy's Burger King 'TeeVee' ads in jeopardy as franchisees revolt By Michael McCarth D'Arcy Masius Benton & Bowles is caught in the crossfire once again on its $160-million Burger King account, w News Article
Sound and fury By Betsy Sharke Partly by necessity and partly by choice, the advertising industry has become remarkably facile at adjusting to the ever-changing landscape of political correctness. Even before last News Article
Nynex review winding up, Bell Atlantic said to last until May By David Gianatasi BOSTON--A total of $180 million in telecommunications media buying is slowly wending its way out of the review process. Shops contin News Article
Ad industry vets set up 50-plus shop By Shelly Garci LOS ANGELES--Seven ad industry veterans have packaged their advertising expertise with their own personal perspectives and launched Older & Wiser Ltd. here, an News Article
Following investor's cue, Remington seeks an agency News Article
Agencies vie for GM card's European launch By David Kiley and Michael McCarth NEW YORK-General Motors agencies McCann-Erickson; D'Arcy, Masius, Benton & Bowles; and Lintas are bidding to handle the automaker's $30 News Article
Many Are Issued but Relatively Fewer Are Redeemed If you felt inundated by coupons last year, you felt right. A report by Chicago-based Promotion Information Management says marketers News Article
New Graphics Group at CME-KHBB News Article
Aetna Unit Looks for Agency Insurance News Article
Pontiac Joins World Cup Sponsorship News Article
Hiram Walker Selects CME-KHBB News Article
The Sears Prize -- Agencies Gather to Pitch in Chicago News Article
Diary It's become more common to see corporate chief executives pitching their wares, but it's not often that an ad executive is the focus of an ad her agency created. News Article
Audi Still Endeavors To Clear Its Name By David Kile DETROIT - As ad agencies gear up to pitch Audi of America's $30 million account, one question they might start preparing to answer is this: Should Audi try, onc News Article
Herman's Opens Doors to Agencies Again News Article
WHAT'S NEW Portfolio By MARK DOLLIVE MITA News Article
MARKET AMERICA: FOUL BALL By ED KIERS The new season is just beginning, but baseball is already behind in the count with advertisers, television networks and fans. News Article
MORGAN AT LARGE: THE IMPRESARIO OF MADISON AVENUE By RICHARD MORGA Look behind the flurry of Omnicom activity and you'll find the deft hand of an impresario. It's the hand of chairman Bruce Crawford, to be precise News Article
GLOBAL BRANDING -- CME-KHBB, BSB Dorland, Dentsu In Play for 3M Image Campaign By Beth Heitzman with Kevin McCormac Minneapolis-based 3M, with its myriad products and divisions, is looking to launch a major, globa News Article
Fallon McElligott Looks Below the Line News Article
GOING THE DISTANCE News Article
GE CAPITAL CARDING UP? News Article
Ogilvy Out of Hyatt Review News Article
Miller Launches Teaser Ads for Clear Beer News Article
Wal-Mart Responds to Target Campaign News Article
Jaguar Selects Small Shop for French Account News Article
Where Marketers Are Putting Their Dough -- Donnelley Report Signals Shift To More Retailer-Specific Strategies By Betsy Spethman CHICAGO - Retailers continue to hold marketers' purse strings, but marketers are tig News Article
Testa Stays on Top Of Shifting Biz in Italy -- Nielsen Tracks 6% Growth In Ad Spending in January By Fabiana Giacomott MILAN - The concentration of Italian advertising agencies and the loss of just under 200 jobs News Article
A-B to Sign Deal With Brahma/Brazil Soon News Article
A Candy Company Gets Into the Children's-Defense Act News Article
Oh Give Them a Ranch-Style Home, But Not Necessarily Where the Buffalo Roam News Article
Publicis Merger Puts Arge in Spain's Top 10 -- Buyout Helps Shop Leap Upward While Tapsa NW Ayer Holds Onto No. 1 News Article
Partners & Shevack Nabs KLM News Article
LaGattuta Settles Into New Home at BBDO/Chicago News Article
Entertainment By Ann Coope Marketing movies is unlike marketing any other product. Not only are films are an abstract sell, but each one is different and each one has an exceedingly brief shelf life. The task for News Article
Sebastian to young women: think first, primp later By Kathy Tyre WOODLAND HILLS, CALIF.--First, worry about things like God, community and family. Then you can freak out about your hair. That's the gospel accordin News Article
The impresario of Madison Avenue By Richard Morga Look behind the flurry of Omnicom activity and you'll find the del% hand of an impresario. It's the hand of chairman Bruce Crawford, to be precise, and it's obviou News Article
Death of an agency: who and what killed Geer DuBois? By Noreen O'Lear Just two years ago, visitors to the Fifth Avenue loft offices of Geer DuBois saw all the signs of an agency winning a second lease on life. Onc News Article
Foul ball: the new season is just beginning, but baseball is already behind in the count with advertisers, television networks and fans By Ed Kiers The annual rite known as Opening Day is supposed to be the one ti News Article
Deliver us the news By Michael Schrag In their own narrowcast way, CNN, ESPN and MTV are terrific. So are HSN and the Weather Channel. But what about a channel for us? Where's our Ted Turner and Bob Pittman? The m News Article
Super Bowl XXVII is now up for bid By Eric Schmuckle NEW YORK--Super Bowl XVIII is officially up for grabs. Pat Bowlen, Denver Broncos owner and broadcast committee member, said that a decision to put the game up News Article
Cliff Freeman set to take flight By Cathy Taylo NEW YORK--Cliff Freeman & Partners, the Saatchi & Saatchi offshoot known for its quirky Little Caesar's Pizza ads, is starting to walk the walk of a big-time creativ News Article
EDS said to be nearing a review By David Kiley and Lisa Paikowsk NEW YORK--Electronic Data Systems (EDS) is on the verge of calling a review for its account now held by Ogilvy & Mather/Houston, sources said. News Article
Where marketers are putting their dough By Betsy Spethman Chicago--Retailers continue to hold marketers' purse strings, but marketers are tightening them with a shift in spending to consumer promotions, especially News Article
Toshiba decides to take a look at its accounts By Michael McCarthy and Shelly Garci NEW YORK Toshiba America, the U.S.-based subsidiary of the Japanese electronics giant, is becoming more active on the agency fron News Article
Publicis merger puts Arge in Spain's top 10 News Article
Testa stays on top of shifting biz in Italy By Fabiana Giacomott MILAN--The concentration of Italian advertising agencies and the loss of just under 200 jobs since 1991 due to a severe restructuring in the industr News Article
Baby Blues take charge of their own destinies By Michael McCarth NEW YORK--As IBM continues to evolve, it becomes more evident every week that the Humpty Dumpty that once was the client will never be put back toge News Article
Follow the leader: William Morris, ICM probe Madison Ave. By Kathy Tyre Perhaps it was inevitable--a lure too golden to overlook. Hot on the heels of Creative Artists Agency's trend-bending relationship with Coke, News Article
NEWSWIRE ROUNDUP News Article
Sebastian to Young Women: Think First, Primp Later -- Bomb Factory Helps Hair Care Maker Dump Glamour In Favor of a New Order of Priorities By Kathy Tyre WOODLAND HILLS, CALIF. - First, worry about things like God News Article
Sealey Promotes Fruit to Manage Coke Creative News Article
MySoftware Keeps Campaign Simple -- Cable Spots Will Be Made by Customers, Edited by Mandelbaum Mooney Ashley News Article
GIVE A HOOT, CARPOOL COMMUTE News Article
Toshiba Sticks With C/D After Review News Article
Goodby, Berlin Cleans Up at S.F. Show VII By Daniel S. Levin SAN FRANCISCO - Judgment Day was the theme of this year's San Francisco Show VII, but it more appropriately might have been dubbed 'Remembrance of Thing News Article
Blue Shield of California May Unbundle Creative, Media Portions of Its Account News Article
MILK, MINUS THE COOKIES News Article
Elgin/Syferd: what a gas! News Article
Fox trims to three News Article
Lord, Dentsu decides to skip Audi race By David Kile NEW YORK--Another auto review has left the starting line, and once again, Lord, Dentsu & Partners is taking a back seat. News Article
FOLLOW THE LEADER: William Morris, ICM Probe Madison Ave. By Kathy Tyrer with Alison Fahey and Cathy Taylo Perhaps it was inevitable - a lure too golden to overlook. Hot on the heels of Creative Artists Agency's t News Article
ON THE MOVE News Article
Smart & Final shops Smart & Final/L.A. is looking for an agency to handle the creative portion of its estimated $4-million account. Media is with ICG/L.A. The agency list is still bei News Article
Twentieth Century Fox Dismisses Media Buying Firms From Review -- First-Round Kayo of L.A.'s ICG and Vitt Media May Signal Movie Studio's Interest in Signing a Full-Service Ad Agency News Article
Sears apparel opening day draws five shops' top-line pitchers News Article