January 1993

Euro-Differentials News Article
Leagas Delaney Resigns Nationwide in UK News Article
Bye, Pan-Am: Met Life After Death News Article
SuperValu Loses One Finalist, Adds Another News Article
Jaguar Gears Up for New Ad Effort News Article
P&G to Reformulate Old Spice Deodorants News Article
The politics of Academy ads By Kathy Tyre Warner Bros. is pushing Steven Seagal for a Best Actor Oscar. That the support relates less to his acting ability than the fact he was Mike Ovitz' Tae Kwon Do instructor i News Article
Horsing around; foes of commercial free speech and product placement in films are down - but not out - after blows by the FTC and Budweiser's Clydesdales By Alan Pell Crawfor Foes of commercial free speech and pro News Article
Super angst By Betsy Sharke It's high noon on the first day of shooting the new package of Pepsi-Cola ads that will break on the Super Bowl next Sunday. Things are running well behind schedule this Monday in late News Article
Porsche looks west By David Kiley and Fara Warne Porsche Cars North America, last week began meeting with West Coast shops in a review for the $18-million account that will include 10 agencies from San Diego to Se News Article
Market makers: the people who move the syndication market By Verne Ga When the forces of television's syndication market descend upon San Francisco this week for the annual auction/swap meet of programming known a News Article
What a tangled web we adfolks weave By Andrew Jaff The Inaugural, especially when power passes to the backbenchers, says historian Peggy Noonan, should be a seminal event. It's a valedictory for a nation, which ha News Article
T-L/DDB Case May Impact National Ads News Article
For Canadian Shop, Folding Is Hard to Do News Article
French Shops Brace For New Media Law News Article
Resolutions and Irresolution News Article
In Two Flavors News Article
Red Alls Over News Article
Horsing Around News Article
BEST SPOTS OF 1992 News Article
Super Angst News Article
L.A. Gets The NFL Experience News Article
American Crystal Targets Five Shops News Article
MarketMakers News Article
AND THE WINNER IS . . . News Article
Winston Comes Out Smoking, Spending News Article
Sega Upgrades Its System News Article
Editor's Spot: What a Tangled Web We Adfolks Weave News Article
Red and Unread: Unheeded Warnings News Article
Shaq Attack, 'Planet Reebok' On Super Bowl By Matthew Grim NEW YORK - Reebok International will use a 60-second spot on the Super Bowl to launch a new global image it expects to position the brand for years to com News Article
Foster Farms Tills S.F. Fields for Agency News Article
Anti-Puff Ads Work: No Ifs, Ands or Butts By Robin Meyerowit SAN FRANCISCO - A study just released by UC San Francisco found that the sharp decline in cigarette purchases slowed dramatically since the state stoppe News Article
AD-VENTURES IN FREELANCING News Article
Local Advertisers Catch 'NFL Experience' News Article
Nissin Noodles Around, Moves From LD&P to Dentsu By Kathy Tyre LOS ANGELES - Lord, Dentsu & Partners is no longer the top ramen with Nissin Foods. In what seems to be stirring up a sibling rivalry, the Japanese no News Article
EINSTEIN IS THE LEADER News Article
Down Came the Rains And Washed It All Away -- L.A. Billboards Are on the Mend After 12 Days of Stormy Weather News Article
Sacks/Fuller Lands Tire, Honey Baked Ham Accounts News Article
J. WALTER THOMPSON Most Likely to Get Ford Credit Card Biz News Article
Northern Cal BMW Goes Back to the Well News Article
Fallon McElligott: Long Shot In $140-Million Olds Review News Article
Audi Idles Engine on '93 Image Campaign News Article
Duly Noted: Country & Western Civ News Article
BMW Gives Shops Two Routes News Article
Procter & Gamble Pumps Up Marketing Plans for Old Spice News Article
Porsche Limits Agency Hunt to Western Shops News Article
Countdown For Ayer News Article
Red all over By Stephen Bar After 10 years of publication, 'USA Today' has yet to turn a profit. But that could change as more advertisers learn to appreciate the paper. News Article
Thinking Big News Article
Meldrum & Fewsmith Lands OfficeMax News Article
Two-Year Wait: Sears Commits - Puts $15-20-Mil. Apparel Biz Up for Grabs News Article
Stella Cheese Co.: A MUCH LOUDER, UPPER WEST SIDE STORY News Article
Prudential Securities: DRAWING ON ADVENTURES IN ANIMATION News Article
THE APPLE OF MOMMY'S EYE News Article
Rockport in Step With Inauguration News Article
Hershfield Moves to Grey L.A. To Spark New Biz Efforts News Article
Who's Really No. 1 in Arbitron Radio Ratings? -- L.A.'s KLSX-FM Thinks KLAX-FM's Surprise Rise From 21st to No. 1 Is a Case of Mistaken Identity By Kathy Tyre LOS ANGELES - KLSX-FM, the classic rock station that b News Article
GTE Re-Dials: Account Management to Shift From DDB Los Angeles to Dallas By Kathy Thacker and John O'Connor with Kathy Tyre For some time now DDB Needham N.Y. president Andy Berlin has been flying to Dallas to hea News Article
Millennium Rechargeable Batteries: POWER PLAY Millennium Rechargeable Batteries' first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po News Article
Ameritech Mobile Phone: THE SIMPLE ANSWER There's an easier way. That's the underlying message in this humorous direct-response ad for Ameritech Mobile Family Pack cellular phone syst News Article
Schick Tracer: SHAVE AND A HAIRCUT Perhaps the most distinctive feature of this month's best spot from J. Walter Thompson/N.Y. for Schick Tracer is not the computer-generated 'morphin News Article
FULLY MARTINIZED -- The Martin Agency still strives to preserve its brand of Southern hospitality, even after driving off with a piece of Mercedes By ROY FURCHGOT There is a gentility as uniquely Southern as a wel News Article
Kawasaki Motorcycles: Let The Good Times Roll News Article
BREAKING PATTERNS News Article
Asics Goes Back To the Basics -- Bozell Hits the Streets to Find A Cast of Players for TV Campaign By Robin Meyerowit LOS ANGELES - Asics couldn't afford celebrity basketball stars like Chicago Bulls' Michael Jord News Article
Salvati Cuts Staff After Bank Loss News Article
PLAYTIME: Mattel Narrows Review, May Shuffle Assignments at O&M and FCB By Kathy Tyre Mattel Inc., whose rep as a hard-to-please client is as famous as the Barbie dolls it markets, may realign some of the ad assig News Article
Volvo Goes After Young Crowd With Network, Cable TV Ads News Article
Six Shops to Play for Turbo Video Game By Kathy Tyre CULVER CITY, CALIF. - Turbo Technologies, the smaller competitor to video game giants Nintendo and Sega, has launched a search for an ad agency as it prepares a News Article
CLEAR BEER FOR MILLER By Jim Kir Miller Brewing Co.'s new product focus is becoming clear . . . literally. News Article
Australia's Largest Domestic Airline Reviews News Article
Britain's BBH Goes for 'American Dream' -- Agency's New-Biz Drive Outside U.K. Focuses on U.S. Brands News Article
Spanish Church Passes the Plate: Catholic Archdiocese Launches Ad Campaign to Raise Funds By Luis Palaci MADRID - Madrilenos were called on for the first time to put their money where their faith was, when the Cat News Article
Loi Sapin Claims First Victims in France News Article
Eisaman Wins Southeast Cadillac News Article
New Line to Reprise The Mutant Turtles -- Aberrant Reptiles, Backed by Huge Marketing Push, To Visit Feudal Japan News Article
Will Burnett Get a Fair Shot To Keep Olds? By David Kile CHICAGO - Leo Burnett has Oldsmobile management in its corner. But last Friday it was giving a make-or-break presentation to the entire selection committee News Article
MYSTERY AT MISTIC News Article
Letterman, Sponsors Are Big Winners: Late-Night Move Sparks Competition As TV Networks Face Off By Eric Schmuckle NEW YORK - The late-night sweepstakes finally ended last week with David Letterman's defection to C News Article
Letterman: just another great American hero By Richard Morga The only story about David Letterman's defection to CBS that's not suffering from overkill is why the story was so big in the first place. Until this we News Article
Amoco Breaks Into Environmental Arena By Beth Heitzma CHICAGO - Consumers want to know what oil companies are doing to keep the environment clean, and for the first time, Amoco Oil Co. is about to tell them. News Article
ANOTHER CASE OF HIT-AND-RUN: Porsche Speeds Away From Fallon By Beth Heitzman and David Kiley with Fara Warne A combination of minuscule sales and a new management team led Porsche Cars North America to dismiss it News Article
Leo Burnett Adds to Staff To Boost Client Service: James Jenness Moved to New Position as Part Of New Plan; Hank Feeley Retires By Jim Kir CHICAGO - Leo Burnett Co. is adding to the upper ranks of its staff on bot News Article
Northwest Airlines May take Off With Fallon McElligott News Article
Morgan At Large: LETTERMAN - Just Another Great American Hero News Article
SIGNS OF LIFE -- Wall Street has only modest expectations for advertising, cable and broadcast stocks this year. Still, it's an improvement from 1992 By DAVID CARE After continued financial woes in 1992 - a year o News Article
CHANGING NAMES: Adding an International Dimension, At Least on Paper Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch News Article
Molson's new ad brew News Article
PPG Paints New Agency List; Two Shops Cut in the Process By Jim Kirk and Tom Weisen PITTSBURGH - Young & Rubicam and Messner Vetere Berger McNamee Schmetterer were the big losers in PPG Industries' agency realignm News Article
U.S. Soccer Fed Kicks Off With MasterCard News Article
Ford Dealers Urge Support for Escort News Article
A JAPANESE HIT: Welcome to the World of High-Tech Pet Surrogates News Article
LIGHTS OUT There are no mattress shots or cutaways to the inner-coil springs, yet Serta's new ad campaign conjures thoughts of sleep. News Article
A LOST TABOO: Like It or Not, Expect to See a Lot of Clinton in Ads News Article
YOUR BRAIN ON COMMERCIALS: Fewer Folks Say TV Spots Insult Their Intelligence, Which May or May Not Be Good News News Article
New Battle Brewing for 'Daily News' News Article
61% WASTED?: The Wanamaker Rule News Article
LEGUME LORE: Test Your Peanut IQ News Article
Pepsi's Eight Spots Top Super Bowl: BBDO Earmarks $13 Mil. for Cola Client, Plus Frito-Lay, Gillette, Federal Express By Michael McCarthy with Alison Fahe NEW YORK - BBDO/N.Y. is gearing up for an advertising blit News Article
NO URGENT URGE TO MERGE News Article
Fast food: sating the fierce appetite for ads By Ann Coope The fast-food category has a voracious appetite for advertising, binging on sometimes hundreds of spots each year. It is heavily retaft- and new-product o News Article
It's veni, vidi, Vick in San Francisco By Richard Morga Gone are the dark suits, the power ties and the winter overcoats. Ed Vick is a Californian now, and one needn't look beyond his blue Levi's, knit sweater and News Article
Shake that body: Revlon taps Young & Rubicam for international assignment News Article
Borden has the munchies: will Doner survive crunch? By Michael McCarth NEW YORK--Borden, which has been consolidating its once long list of agencies, may be preparing to review its North American snacks business, News Article
Panic in Detroit By David Kile Oldsmobile general manager John Rock epitomizes the phrase "shoot from the hip." His talk is spiced with expressions more appropriate to his rolling 100-acre Montana ranch than to Ol News Article
Chereskin re-takes creative reins at AC&R News Article
Rabbit hunt: in an industry filled with creative types, why hasn't somebody come up with a way for agencies to retain control of their best ideas? By Michael Schrag Chiat/Day doesn't own the Energizer Bunny it cre News Article
Sara Lee cuts cake By Jim Kir Sara Lee Corp. is realigning its $129-million media buying between its two main agencies, Saatchi & Saatchi and Lintas: Worldwide, and will set up an agency-of-record system in an eff News Article
Berlin steers Volkswagen in the U.S. By David Kile NEW YORK--Volkswagen of America is trying to create a new era for itself in the U.S. with new executive leadership, and the introduction of its most important new News Article
Ogilvy in line for SmithKline Drug News Article
New Line Cinema Reels In Pula as Marketing Chief News Article
Mexicana in review . . . again News Article
The 'Johns' May Call On PacTel Cellular By Robin Meyerowit SAN DIEGO - In a move which may signal the arrival of a new ad agency here, John Vitro and John Robertson, the former head creative team at Franklin/Stoor News Article
Finalists are picked in NYNEX media pitch News Article
AFL&C Gets Into the Rink with NHL News Article
Reebok Readies New Spots News Article
New Perot group gets ready to roll: supporters seek buying firm for direct response campaign By Richard Brunell NEW YORK--Thought you'd seen the last of Ross Perot? Think again. News Article
STRUMMING ON THE FREEWAY News Article
RODEO MEETS TRAFALGAR SQUARE News Article
Box Office Blues: Movie Studios' Ad Spending Stays Flat News Article
Just the Facts, Ma'am: Ads Without Attitude: New Isuzu, 'TV Guide' and Clorox Campaigns Give Up the Glitz for '93 Hard Sell News Article
Money 'Differences' Abort Mexicana, McCann Takeoff News Article
Stuart Anderson's Black Angus Grazes For a New Agency By Shelly Garci LOS ALTOS, CALIF. - Stuart Anderson's Black Angus Restaurants here has begun contacting ad agencies to discuss its estimated $7-million account News Article
Olds to tap six finalists News Article
Michael's on Mars in New Nike Superbowl Ad News Article
Chevy to Boost Ad Spending For Passenger Cars in '93 News Article
MasterCard tries to appease bankers News Article
Japan looks toward new lifestyles By Dave Barrage TOKYO--Japanese attitudes toward family, upward mobility, business and the country's relationships with other nations will undergo change in 1993, spurred by last News Article
GEARING DOWN: FCB Trims Staff at Santa Ana Office As Client Mazda Cuts Ad Budget By Shelly Garci Foote, Cone & Belding, facing shrinking revenues as Mazda Motor of America, the only client at its Santa Ana, Calif. News Article
Retailers put the squeeze on: downsizing by stores, rise in private labels hurts grocery manufacturers. By Jon Berry and John Sinis NEW YORK--If you're No. 2, you try harder. But what if you're No. 3, 4 or 5? If y News Article
Subaru takes new road with Impreza ads News Article
Australian beer ads slammed for 'sexism' By Penny Warnefor SYDNEY--A television campaign launching SA Brewing's new brand, Eagle Bitter, has caused an uproar across Australia that could result in the brewery being News Article
Shop dumps Daihatsu in Australia News Article
Valentine Departs Southwest For Pace Warehouses News Article
MORGAN AT LARGE: IT'S VENI, VIDI, VICK IN SAN FRANCISCO By RICHARD MORGA Gone are the dark suits, the power ties and the winter overcoats. Ed Vick is a Californian now, and one needn't look beyond his blue Levi's, News Article
Cramer-Krasselt May Win Sears Outlet Biz By Jim Kir CHICAGO - Cramer-Krasselt here will most likely win the $4-5-million Sears Outlet Stores business this week, and in doing so, will get itself a healthy-sized foo News Article
OFF AND RUNNING -- After a rough holiday season and key player changes, 1993 figures to be a real horse race among movie makers By BETSY SHARKE Although still winded from a treacherous holiday season and a tight r News Article
RABBIT HUNT -- In an industry filled with creative types, why hasn't somebody come up with a way for agencies to retain control of their best ideas? By MICHAEL SCHRAG Chiat/Day doesn't own the Energizer Bunny it c News Article
AROMATIC DATA: So Much for the Image of Lotharios Doling Out Perfume News Article
HOWDY, BEAVER CREEK: Time for the Annual Hue and Cry About Color Trends News Article
Big Leap for CH&F: Agency Wins $5-10-Mil. Giant Eagle Supermarkets Account After Review By David Kile NEW YORK - Calet, Hirsch & Ferrell here, a unit of Ross Roy Group, last week landed the $5-10-million Giant Eag News Article
Jag Is Lookin' For Love and Lust on TV News Article
BEYOND BAMBI: More Venison, Dear? News Article
IN THE BLINK OF AN EYE Olympic gold medal figure skater Kristi Yamaguchi hit the airwaves for the first time yesterday in her official capacity as spokesperson for Wesley-Jessen Corp. News Article
NO SMOKING, PLEASE Everyone knows smoking is bad for you, but now even non-smokers are at risk and The Centers for Disease Control (CDC) is helping to get the message out with PSAs an News Article
DDB Needham's Berlin to Steer VW By David Kile NEW YORK - Volkswagen of America is trying to create a new era for itself in the U.S. with new executive leadership, and the introduction of its most important new pr News Article
Borden Plans Major Ad Support for New Snack Line By Michael McCarth NEW YORK - Borden, which has been consolidating its formerly long list of advertising agencies at a blistering pace, may be set to review its Nor News Article
Chevy Gears Up Ad Budget 5-10%: Brand Wants Louder 'Share of Voice,' Sales Comeback to 50% of GM's Total By David Kile NEW YORK - Chevrolet general manager J.C. Perkins said last week that the troubled General Mot News Article
Gatorade, PowerAde Begin to Wage Battle: Bayer Bess Vanderwarker Breaks New Spots In Competitive Southern Markets By Jim Kirk with Alison Fahey in New Yor CHICAGO - Quaker Oats is not taking Coca-Cola's entry into News Article
EFFICIENT CHANGE: Sara Lee to Realign Media Buying By Jim Kirk with Richard Brunell Sara Lee Corp. is realigning its $129-million media-buying business between its two main agencies, Saatchi & Saatchi and Lintas:W News Article
A Pricey McJordan?: Larry Bird Joins Superstar In Big Mac Super Bowl Campaign News Article
ADWEEK FEATURE: PANIC in DETROIT -- GM's review of the $140-million Oldsmobile account blindsided Leo Burnett ceo Rick Fizdale. But was it a hit-and-run, or a planned 'accident' designed to shake up all car agencies? By DAVID KILE News Article
Australian Beer Ads Slammed for 'Sexism': Political Correctness May Force Withdrawal of Eagle Bitter Campaign By Penny Warnefor SYDNEY - A television campaign launching SA Brewing's new brand, Eagle Bitter, has ca News Article
What's New Portfolio News Article
Retailers Put The Squeeze On: Downsizing by Stores, Rise in Private Labels Hurts Grocery Manufacturers By Jon Berry and John Sinis NEW YORK - If you're No. 2, you try harder. But what if you're No. 3, 4 or 5? If y News Article
New Perot Group Gets Ready to Roll: Supporters Seek Buying Firm For Direct Response Campaign By Richard Brunell NEW YORK - Thought you'd seen the last of Ross Perot? News Article
FACTOIDS ON FILE: TV Movies Notwithstanding, Teens Are Less Promiscuous News Article
FASHION FORECAST: The Message-Free News Article
Four Finalists In SuperValu Review By Beth Heitzma HOPKINS, MINN. - The Minneapolis division of SuperValu Stores, Inc., selected four finalists last week for its estimated $1-3 million advertising account and sour News Article
MasterCard Tries To Appease Bankers News Article
Heileman Launches New Malt Liquor News Article
MTV Is a Smash in Brazil News Article
Japan Looks Toward New Lifestyles -- Consumers Will Prefer Quality Over Quantity as Society Evolves By Dave Barrage TOKYO - Japanese attitudes toward family, upward mobility, business and the country's relationshi News Article
Fast Food: SATING THE FIERCE APPETITE FOR ADS By ANN COOPE The fast-food category has a voracious appetite for advertising, binging on sometimes hundreds of spots each year. It is heavily retail- and new-product o News Article
DMB&B Puts Down Roots in Lone Star State News Article
THINKING OF SUMMER ALREADY? News Article
FOR THE RECORD News Article
Leeds leaves DDB in Melbourne News Article
GRAND BLVD.: A LOOK BACK AT A STRANGE AND STRESSFUL AUTOMOTIVE YEAR By DAVID KILE 1992 was a strange and stressful year for a town so dependent on the church known as the auto industry. But for many reasons it was News Article
Pick and roll By Alan Pell Crawfor The story is true. Wally Snyder saw it with his own eyes. Wally, of course, is president of the American Advertising Federation, which sponsored the 1978 conference where it happ News Article
Personal shoppers By Debra Goldma The holiday season that just passed was a pretty traditional one for me. Like many of you, I engaged in those two sacred seasonal rituals--going home to visit family and going sho News Article
Coors Light lampoons ads in new campaign News Article
Saturn gears up another blockbuster ad News Article
Flying low: airlines' bumpy year News Article
THE MAGIC BUS HITS PHOENIX News Article
Colgate gets Irish up News Article
Revlon plans to go public, proceed with global review News Article
The prices are right for buying and selling By Kevin McCormac NEW YORK--Interpublic and Omnicom aren't the only two shops said to have an eye toward an acquisition in the new year as agency asking prices have fall News Article
Lotas Minard eyes Max Factor in Orient News Article
U.S. Shoe steps up marketing News Article
Coors Light Lampoons Ads in New Campaign: Leslie Nielsen Returns to Skewer Cosmetic Spots in New Parody Series News Article
'Northern Exposure' Co-Star Appears In Spots News Article
Flying Low: Airlines' Bumpy Year: Price War Leads to Losses And an Antitrust Suit News Article
BUMPY CAR RIDE AHEAD News Article
Chinese advertisers face rate hikes By Suzanne Mia HONG KONG---The huge demand for media space is creating a classic sellers market in China, with advertisers facing rate card inflation of 100% and more next year. News Article
REGRETS?: Tough First Year for Chicago CDs By Jim Kirk and Beth Heitzma In a little more than a year since four new creatives were named to tune-up the creative engines of DDB Needham; Foote, Cone & Belding; and J News Article
P&G to Push New Crest Toothpaste News Article
Kostyra Lands Northwest Media Biz: Airline Moves Media Account From JWT to Breakaway Shop By Laureen Mile NEW YORK - Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute ove News Article
Delta Flies High in Quality Ranking News Article
'Media Cooperative' Takes Shape News Article
A $10 BET: In-House or Out? News Article
HONKY-TONK ANGLES: Ranking Country Cachet News Article
MARKETING'S MONARCHS: For Some Brands, Britain's Royals Must Be a Royal Pain News Article
SEMI-PERPETUAL MOTION: A Little Traveling Music for These Hall of Fame Inductees News Article
PERSONAL SHOPPERS -- On a trip home for the holidays, the author discovers it's not the marketplace that's fragmented, it's the psyche of consumers By DEBRA GOLDMA The holiday season that just passed was a pretty News Article
Wal-Mart Takes a Hit: Retailer's 'Buy America' Campaign Shaken by NBC News Program News Article
Frito-Lay Presents 'The Lay's Challenge' News Article
JWT Rings Out Old News Article
U.S. Shoe Steps Up Marketing Effort in Women's Retailing News Article
The Prices Are Right For Buying and Selling: Interpublic, Omnicom, Gold Greenlees Trott and Ketchum Eye Targets as Asking Prices Have Fallen By Kevin McCormack with Michael McCarth NEW YORK - Interpublic and Omnic News Article
Olds Holds No Shockers In Review By David Kile DETROIT - When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected News Article
New Domino's Campaign Brings Back Old 30-Minute Delivery Guarantee By Jim Kir ANN ARBOR, MICH. - Domino's guaranteed 30-minute delivery campaign is making a comeback along with a new animated character for the str News Article
FIRST SERVE? News Article
EAST MEETS NORTHWEST News Article
Atlas Thompson/Bogota Appoints Personnel News Article
Bernstein-Rein Has Winning Lottery Ticket News Article
We will not be shocked shocked By Barbara Lipper So Madonna poses naked with female skinheads in her Sex book? Big deal. Fergie gets her toes sucked? Who cares? Charles and Di split? No surprise. Woody dates Soon News Article
PICK AND ROLL -- Clinton's cabinet choices should please advertisers. He's avoided potential troublemakers and appointed folks who seem industry friendly By ALAN PELL CRAWFOR The story is true. Wally Snyder saw it News Article
A MODEST PROPOSAL: Which Media Really Reach Criminals? Let's Find Out News Article
More Gossip Mags in Australia News Article
Rives Carlberg Takes Off With New Airline News Article
Wells Rich/L.A. Gets Blow, But No One Says 'Cut' to Shop News Article
STARSTRUCK: FCB Wins $30-Mil. MGM Biz With a Bi-coastal Pitch Team News Article
LaSalle Launches Phase 2 of Campaign News Article
Brazil DM-9 Opens 94 Subsidiary News Article
Sanwa Banks Its $3-Mil. At Davis, Ball By Robin Meyerowit LOS ANGELES - Davis, Ball & Colombatto cashed in for the new year with the $3 million win of the Sanwa Bank California advertising account here, according News Article
This Could Be the Year To Throw Away Rule Books -- Ad Execs Expect Revolving-Door Relationships With Cost-Conscious Clients, New Infrastructure By Shelly Garci LOS ANGELES - In 1992 ad execs in the West struggled News Article
Kostyra lands Northwest media biz By Laureen Mile NEW YORK--Northwest Airlines' decision to dismiss J. Walter Thompson (ADWEEK, Dec. 21) after a dispute over agency compensation came as little surprise in light of News Article
'93 Ad Budgets Won't Budge Much By Marcy Burstine SAN FRANCISCO - An informal poll of marketing executives in the West shows most expect to keep their 1993 ad budgets at 1992 levels, a sign that the downward spira News Article
If You're Not a Doctor Don't Play One on TV By Kathy Tyre LOS ANGELES - Reality and fantasy made for bizarre media partners in '92. The real-life Dan Quayle bickered with the imaginary Murphy Brown (or was he figh News Article
Lowe Talks With Spain's Contrapunto News Article
Ayer Europe Expands Network News Article
Ford Increases Ad Spending in Brazil News Article
Brazil's Outdoor Boom News Article
Chinese Advertisers Face Rate Hikes: Media Costs Skyrocket At TV Stations, Newspapers By Suzanne Mia HONG KONG - The huge demand for media space is creating a classic sellers market in China, with advertisers faci News Article
Bloom Launches National MADD Campaign News Article
More Ads, Less Use for Smokeless Tobacco News Article
German Ads Attack Extremists: Campaign From Publicis-FCB Goes After Racist Groups By Daniel Tille PARIS - Publicis-FCB in Frankfurt, Germany, has produced a print and outdoor campaign for that city which protests News Article
Tony Roma Ads Star Rib Recipe Originator News Article
Big G Breaks the 'Big Apple' News Article