Nestea has huge cans.
That’s what we take from this latest campaign by Toronto agency Zulu Alpha Kilo, which chose to emphasize the size of said cans and the amount of precious cargo within by extending some of the most awkward possible moments for its teenage protagonists.
The agency, which most recently caught our attention with its brilliant “app to improve agency efficiency“, could keep going with this theme indefinitely.
The potential for embarrassing hilarity would be even greater if the client were, say, Four Loko. Unfortunately, that product as we once knew and not-quite-loved it is no more–and promoting it to its real-world target audience would have been illegal anyway.
Second spot and credits after the jump.
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Directors: Nadine Prada, Ari Elkouby
Copywriter: David Horovitch, Suzanne Pope
Agency Producer: Sam Benson
Account Team: Jessica DeSantis, Kate Torrance
Media Agency: UM
Media Agency Planner: Jennifer Thomson
Production House: Steam Films
Director: JJ Adler
Production House Producer: Shannon Barnes
Video Post Facility / Editing Company: Saints
Compositor / Online: Matt DochstaderTopix
Special Effects: Topix
Animation / Back End: Topix
Colourist/Transfer: Eric Whipp / Alter Ego
Audio Post Facility/Music House: The Eggplant
Audio Director: Adam Damelin
Producer: Lindsay Frye
Engineer: Matt Gauthier
Released: July 2014