In early June, San Fran-based Camp + King took over as the first AOR for the mobile dating site Zoosk. Seven weeks later, we herald the return of Heart Friend, the chatty heart-shaped mascot who is now doling out dating advice for inquiring users. Zoosk asked its users to post questions on Facebook, and then the Zoosk team selected the best posts for our little buddy, Heart Friend.
Each week, Heart Friend will answer one question by video for the site’s YouTube channel. This week: what to wear on a first date. Heart Friend does some rambling about men being bulls and then goes into an awkward aside about a red dress. Heart Friend has a man’s voice, but then shows up wearing a dress, which is supposed to make you laugh, I think? Cupid must already be under contract elsewhere. Credits after the jump.
Roger Camp CCO / Partner
Jamie King
Adam Koppel Creative Director
Rikesh Lal
Casey Brewer Associate Creative Director
Dan Korn
Kyle Davis
Dora Lee
Molly Lewis
Alec Black
Anne Tway
_____________________
Production Company: In-house
Casey Brewer Director
Dora Lee
Juliette Tang Production Manager
Nelsen Brazill Director of Photography
Dan Korn
_____________________
Editorial Company: Umlaut Films
Doug Cox
Gina LoCurcio Executive Producer
Kelly Gibbs
Ivan Miller