ZO: Despite Turmoil, Disaster, ‘Underlying Ad Recovery Continues’

By Kiran Aditham Comment

Despite having to downgrade ad growth from 4.6 to 4.2 percent following the Middle East turmoil and disaster in Japan, the folks at Publicis-owned ZenithOptimedia remain steadfast that “underlying ad growth continues. This, according to a new report published today in which ZO has upgraded its 2010 global ad spending forecast from 5.2 to 5.8 percent.

One another item of note is that ZO says there are now two ‘developing’ markets in the world’s top ten ad markets, and there will be three in 2013. China, which those behind the study forecast to grow at an average 13.6 percent a year through 2013. will overtake Germany (forecast at 2.4 percent annual growth) to become the world’s third-largest ad market  in 2011, and stay at that position throughout our forecast period. Check out the chart below to get a visual idea and read more of ZenithOptimedia’s study here.