As in earlier campaigns for PepsiMax and Chevy before them, Zimmerman’s latest for Nissan sends unsuspecting test drivers on a racetrack in a campaign to promote the latest Altima model.
The Fort Lauderdale-based, Omnicom-owned agency (along with prod co Humble) has launched yet another iteration of its #RideOfYourLife campaign for the automaker with the two-minute clip above. Of course the campaign also includes interactive components, Spanish ads, and more clips that will run through May.
This latest version–which improves on last year’s–includes a Smart Glass Box that you can view in the clip. In a statement regarding the campaign, which was filmed at the Santa Anita Westfield Mall in Southern California, Nissan North America VP of of marketing communications and media Jeremy Tucker says:
“Consumer response to last year’s campaign was so strong, we just had to play it again, even bigger and better. You can see the excitement on the participants’ faces when the Altima is revealed at the mall, and especially after their track ride-and-drive experience – reinforcing our belief that Altima is no ordinary mid-size sedan.”
Can you really, though?