Ft. Lauderdale-based Zimmerman, always well-received on AgencySpy, is introducing its newest division , which is set to focus specifically on pairing brands with B2B sponsorship, partnership and promotion. The new division, called “Tango,” is according to a release out to prove that “two is often better than one,” you know, because it takes “two to tango” or something.
Zimmerman founder/chairman and sometimes motivational speaker Jordan Zimmerman says in a statement, “We invested in TANGO to add dimension and content to our Brandtailing™ methodology for client results.” Well and good Mr. Zimmerman, but can you give us an example of how Tango is supposed to work?
Brandtailing and Tango, has there ever been a better, cuter pair?
Well, one of the B2B partnerships Tango has forged include that of Amscan/Party City with New York-based professional sports teams where Party City advertises itself with promotions on the teams’ social networking outlets and outside of stadiums before games. For next year, Tango also plans on selling a coffee brand benefiting Haiti to Whole Foods (whose consumer base will surely drink up) and creating a new promotional partnership for White Castle.