It looks like the agency now known as Lowe Campbell Ewald is slowly ramping up staff on its portion of the Cadillac business as the Detroit stalwart has brought on Matthew Zelley as creative director on said account. CE of course is part of the team called Rogue, which also includes lead creative agency Hill Holliday, that was newly formed to specifically work on the Caddy biz.
LCE handles account management and digital efforts for the brand. Anyhow, this marks Zelley’s second tour of duty at Lowe Campbell Ewald, where he originally spent five years and moved up from senior art director to ACD. Prior to his rejoining the agency, which is now being led by CEO Jim Palmer, Zelley spent nearly two years as a creative director at Organic.