Los Angeles agency Zambezi launched a new campaign for Autotrader with its 60-second “Save the Cars” mock PSA.
The spot opens with sad piano track and a voiceover describing the plight of different vehicles as they appear onscreen. “Cold, alone…parked,” she says. “Every year, thousands of cares like these go driverless,” she adds, as a raindrop streams down a car window, but viewers can make a difference and “save a car” on Autotrader, perhaps even giving one of the vehicles a forever home.
“Save the Cars” follows the agency’s “Life is the Filter” campaign, which concluded with September’s “Kick” spot, timed to coincide with the start of the NCAA and NFL football seasons. It makes its broadcast debut tonight during the opening of NBA All-Star Weekend coverage on TNT. It follows the broadcast debut of the 30-second “Goodnight Save” last week.
“Saving cars is a cause that’s very near and dear to my heart,” Zambezi creative director Nick Rodgers said in a statement. “When the team, Sean and Jedd, brought the idea to my desk, I knew it could make a huge impact on cars that have gone driverless for far too long.”
“Saving a car you like on Autotrader sets up an alert to work for you, letting you know about price drops, cash back deals, and more,” added Autotrader senior director, brand strategy, positioning and creative development Scott Thomas, Sr. “This PSA delivers a message to consumers about the Save Car option in an entertaining and shareable way.”
Credits:
Client: Autotrader
Senior Director, Brand Strategy, Positioning, & Creative Development: Scott Thomas
Agency: Zambezi
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Art Director: Sean Jackson
Copywriter: Jedd Levine
Managing Director: Pete Brown
Head of Content: Alex Cohn
Producer: Nat Bricker
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Blink Studios/Radical Media
Producer: Nat Bricker/Colin Moran
Director: Andrew Gage/Lucy Tcherniak
Director of Photography: Andrew Gage/Lawrence Scher
Post Production: Blink Studios
Editor: Ling Ly
Assistant Editors: Dustin Mulstay
Audio: Kill The Messenger
Audio Mixer/Designer: Sean McDonald
Color Grade: Apache
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest
Colorist: Shane Reed
Autotrader “Goodnight Save” credits – TV
Client: Autotrader
Senior Director, Brand Strategy, Positioning, & Creative Development: Scott Thomas
Agency: Zambezi
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Sr. Copywriter: Brian Hallisey
Managing Director: Pete Brown
Head of Content: Alex Cohn
Sr. Producer: Cindy Chapman
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Radical Media
Director: Lucy Tcherniak
Director of Photography: Lawrence Sher
Executive Producer: Jim Bouvet
Line Producer: Colin Moran
Post Production: Cartel Edit
Executive Producer: Lauren Bleiweiss
Editor: Edward Line
Assistant Editor: Vanessa Yuille
Audio: Barking Owl
Executive Producer: Kelly Bayett
Composer: Barking Owl
Audio Mixer/Designer: Patrick Navarre
Color: Company 3
Executive Producer: Ashley McKim
Producer: Clare Movshon
Colorist: Tom Poole
VFX: Electric Theatre Collective
Online: Blink Studios