Former Cutwater ECD/GCD Joe Kayser is stepping in to take the CCO post at Y&R West Coast, where he will now lead creative in the San Francisco and LA offices across all clients including Chevron, Citrix, Jenny Craig, Mattel, NCAA and Roundtable Pizza.
While at the now-defunct Cutwater (ed- it closed in January), Kayser (pictured) handled day-to-day creative work for the likes of Jeep, Adidas, LensCrafters, Persol and Google among others. As Kayser joins the Y&R fold, the agency’s West Coast president John Berg is stepping down and its North American president/CEO Tom Sebok will assume his responsibilities for the time being until a permanent successor is found.
According to the Y&R camp, Kayser’s hire is just one of “many” changes under the watch of newly installed global CEO David Sable. We’ve been told the agency will be hiring more staff in the days ahead. As for Kayser’s background, prior to Y&R, he held creative posts at TBWA\Chiat\Day SF, Hill Holliday, Hal Riney & Partners and Saatchi & Saatchi.