With the NHL playoffs looming, Y&R has launched the 2011 version of its History Will Be Made campaign, which like last year’s installment, will likely tug at hockey fans’ heartstrings. The 2010 effort, featuring legendary playoff moments from some NHL greats like Bobby Orr, was dubbed one of the most successful campaigns in the sport’s history, driving more than 302 million TV viewers to the 2010 Stanley Cup Playoffs, in turn making it the most watched in 36 years according to the NHL PR machine.
The first pair of spots will debut on March 13 during the broadcast of the Chicago Blackhawks vs Washington Capitals game and 20 additional spots will appear April 13, the first day of the playoffs, through the conclusion of the Stanley Cup Final with a new spot each day, highlighting a key moment from the previous night’s games.
Check out credits and the two other ads from the 2011 “History” launch after the jump.
Creative Director: Cliff Skeete
Associate Creative Director: Bruce Jacobson
Art Director: Adolfo Alcala
Copywriter: Patrick Conlon
Executive Directors of Content Production: Lora Schulson and Nathy Aviram
Producer: Bobby Jacques
Business Manager: Debra Horvath
Account Management: Derek Gale
Music: Future Perfect