Now that the Ian Reichenthal/Scott Vitrone era is over, Y&R New York has found a new creative leader in Jim Elliott, who will be joining the agency as chief creative officer. Elliott arrives from Goodby, Silverstein & Partners, where he spent the last five years as GCD on Haagen-Dazs, Hyundai, Denny’s, HP, Netflix and Yahoo and was part of the team that won the agency the Sonic account.
Though Elliott won’t assume his new title until June, once he does, he will (obviously) be responsible for overseeing creative for Y&R clients including Land Rover, Campbell’s, Dell, LG, Dannon, Fisher-Price, the NHL, UNCF, Virgin Atlantic and Xerox. Prior to Goodby, Elliott served as a creative director at Cole & Weber United and had a stint at Mullen as well. Y&R’s global CCO Tony Granger says in a statement that Elliott’s hire is an “evolution” of the agency’s Big Apple branch, adding, “Jim is a fantastic creative leader, who enjoys drawing the best out of his teams. We’re excited he’s joining ours.”