In April, Arizona Governor Jan Brewer signed SB1070 into law, making “looking like an illegal immigrant” a searchable offense in her state. Despite drawing nationwide criticism for approving the controversial, racist law and for reallocating $10 million of federal money from education to border control, Brewer was reelected on Nov. 3. After a summer of protest and anger, Arizona is still using its law enforcement to racially profile Latinos in their state. Considering that Arizona used to be part of Mexico, this accounts for an awful lot of people being racially-profiled for as long as at least another one of Brewer’s terms in office.
In order to continue protesting the law, the Border Action Network teamed up with Y&R NY to help turn the racial-profiling back onto Governor Brewer. The Profile the Governor website adopts the governor’s methods of reasoning, concluding that if every Latino-looking person could be an illegal immigrant, then everyone blond, Caucasian woman could be the governor of Arizona. This includes random people on the street, Reese Witherspoon in Legally Blonde, and even Lindsay Lohan during her prison mugshot.
So, find a photo where you’re at your whitest and most blonde, upload it to the website and find yourself at the head of Arizona’s state government. Really, who can tell the difference?
Credits after the jump.
Agency: Young & Rubicam New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Kevin Brady
Copywriters: David Canning, Patrick Conlon
Art Directors: Adolfo Alcala, Mihail Aleksandrov
Creative Project Manager: Anna Browne
Director and Editor: Dave Herman
Web Development: Christopher Tsanos