One of the oldest agencies in America, Young & Rubicam turns a whopping 90 years old tomorrow, and they’re throwing a party.
Now, a 90th trip around the sun can’t be taken lightly. I mean think of all the thousands of people whose hard work kept Y&R going through the Great Depression, World War II, and a third event of equal or greater importance! So, as any great agency in a similar position would, Y&R is celebrating nine decades with a hashtag, #advertisingis. It’s a pretty big deal.
Those who tweet their opinion about what #advertisingis (Bread? Love? Incest? Spite?) tomorrow between the hours of 2-3:30 pm ET will see their tweets appear on a large interactive digital billboard in Times Square. It’s supposed to be a big billboard, probably almost as big as the giant American Eagle billboard, but not quite. Still, pretty big one would assume. Add your Twitter avatar to Y&R’s birthday mosaic, and watch the hashtag event of tomorrow live here.