Sure, there’s the debauchery, schmoozing and industry lathering that comes with the French Riviera bacchanalia that is Cannes Lions, but the organizers behind the fest want to add a little social responsibility to the mix with a new initiative they’re calling “Good Work.” The Cannes cabal is teaming up with YouTube and agency Ralph to launch a call-to-arms to creatives around the world to respond to briefs from non-profits on the Good Work YouTube channel.
All it takes is a one-minute video ad that addresses whichever brief you choose and judges led by Publicis Mojo CCO Craig Davis will pick winning entries. Those who make the grade will then be invited to Cannes to meet with the non-profits they selected and show off their work in person. In addition, the winners, along with Davis, will participate in a Good Work Seminar at the Lions fest. Deadline is May 9, so that gives you creatives out there six weeks. Bonne chance.