Consider this a left-handed compliment: Time Warner Cable has better commercials promoting their cable service than they do actual cable service. That’s not an exaggeration. Anyone who lives in New York has either experienced firsthand or heard of the terrible reception and customer service. And for anyone planning on writing some snarky, contrarian comment about your perfect Time Warner service, don’t jinx the good cable karma by being an idiot.
That being said, Time Warner is back with another commercial about its sports package, which, according to the above spot, can be watched on just about every mobile device ever created. Victor Cruz, the man in half of all commercials on television, makes an appearance along with golfer Ian Poulter, driver Kasey Kahne, and former NFL coach/current CBS football analyst Bill Cowher (who tipsters have been taking for his acting skills in the last few days). The spot is a short and clever way to include four endorsers at once, a compliment directed completely at the agency behind this, Ogilvy, not Time Warner itself.
In closing, one more reason to dislike Time Warner Cable: Victor Cruz has one contract with TWC and zero contracts with the New York Giants. See another TWC spot with Cowher and Cruz called “The Test” after the jump.