Adidas’ Stan Smith shoes are some of the brand’s most popular sneakers, and now they can be purchased with not just money, but also plastic bottles.
Adidas and creative agency Mojo Supermarket created a recycling vending machine that accepts old plastic bottles as payment and offers discounts for new sustainable Stan Smiths, which are in turn partially made out of recycled bottles.
The vending machines, which can only be found at the Adidas flagship stores in New York and Paris, take empty plastic recyclable bottles as partial pay. Just insert the bottle, then the machine will confirm that the bottle is recyclable and then give you a voucher which you can take to the Adidas store checkout as payment.
The Stan Smith vending machine in action.
The new Stan Smiths, which will be available in global markets later this year, feature the same silhouette and style as the original kicks, but they’re made with a premium PU-coated recycled polyester. The brand has stated that this new material will become the standard in Stan Smiths going forward.
“We love working with our friends at Adidas because they actually try to use their influence to solve cultural problems, not just business ones.” said Mojo Supermarket director of art and design, Camilo De Galofre, in a statement.