We haven’t got a clue yet as to who was behind this latest Intel effort called “Temptations” (Amsterdam Worldwide? VB&P? P&O’D?) since this was sent to us via some viral seeding/PR machine, which we are checking with as we speak. Anyhow, the overall idea behind the campaign is how far someone will go to gain access to an Intel Ultrabook. The clip above is centered on the theme of “Persuasive” and was shot in Melbourne’s Federation Square, while the spot below embodies the “Powerful” theme and was filmed in Bangkok. As far as the video below goes, we know for sure Ivan Drago could rock it.
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