Yes, BBDO NY Is Making Some ‘Significant’ Cuts

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By Kiran Aditham Comment

The Spy line was spot-on once again as we’ve received confirmation that BBDO New York is indeed making some cuts this week that “are significant and across departments.” No numbers have been revealed (trust us, we inquired), but as your probably know, the agency’s longtime relationship with Gillette recently ended when parent company P&G passed over its shaving brand’s account to Grey a few weeks ago. No word if the “significant” reductions were directly related, but we’ll let you do the math. We’ve been told that the reductions are still happening, so we’ll let you know if we hear more.