If you’ve been missing the jeans you live in throughout fall, winter, and spring, you’re not alone. Wrangler Europe is here to help welcome in the cooler months with a seasonal site and digital experience, designed by Stinkdigital.
Under the banner “Keep True,” the landing page video follows a ridiculously attractive couple as they escape the city to revel in North Carolina woods. He throws a stick in the water, she runs around in a wooly hat while leaves fall. After every mini-movie, the action pauses, and users can drag and drop their cursor to activate a cinemagraph, highlighting small details and movements within each scene.
Without the interactive aspect, this film would be simply romantic. As it is, it’s engaging and beautiful, commanding user attention and appreciation. Clearly, Wrangler’s no longer just a brand for modern-day cowboys and girls. This campaign shows it can retain its roots as “the original denim brand of the outdoors,” but expand its audience by appealing to city dwellers who are ready to explore.