WPP’s David Documents the Rise and Fall of ‘Subservient Chicken’ for Burger King

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By Patrick Coffee Comment

Today Burger King dropped the first spot by its new global AOR, WPP agency David.

As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.

It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.

The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).

The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?

BURGER KING CHICKEN REDEMPTION

Agency: DAVID, a WPP Agency

Chief Creative Officer/Founder: Anselmo Ramos
Art Director: Tony Kalathara
Copywriter: Russell Dodson
Head of Global Production: Veronica Beach
Senior Producer: Mariane Göebel
Assistant Producer: Cátia Nucci
Business Manager: Libby Fine
Managing Director: Paulo Fogaça
Account Supervisor: Rafael Giorgino

PRODUCTION

Production Company: Hungry Man

Director: Bryan Buckley
Executive Producer: Mino Jarjoura
Line Producer: Cory Berg
Director of Photography: Scott Henriksen
Production Designer: David Skinner
Wardrobe: Michelle Martini

POST PRODUCTION

Editorial Company: Cut + Run

Executive Producer: Carr Schilling
Senior Producer: Amburr Farls
Managing Director: Michelle Eskin
Editors: Jay Nelson and Issac Chen
Assistant Editor: Dustin Zimmerman 

Online: The Mill

Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Executive Telecine Producer: LaRue Anderson
Telecine Producer: Natalie Westerfield
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
Executive Creative Director/VFX Supervisor: Phil Crowe
Colorist: Shane Reed
Lead 2D Artist/VFX Supervisor: Robin McGloin
2D Artists: Adam Lambert, Chris Payne, Jalé Parsons, Scott Johnson, Scott Wilson, Ashley Forbito, Brett Lopinsky

Music: Beacon Street Studios

Producer: Adrea Lavezzoli
Mix House:  Beacon Street Studios
Mixer: Mike Franklin
Mix Assistant: Dewey Thomas
Mix Producer: Kate Vadnais

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