Sir Martin Sorrell nabbed another one today as his WPP announced that it’s acquired TAXI and is aligning the shop with its roster of Young & Rubicam Brands unit. TAXI as most of you probably know was founded by Paul Lavoie and Jane Hope in Montreal in 1992 and with this move, Lavoie maintains his post as the agency’s chairman while Rob Guenette serves as its CEO.
Lavoie will in turn report to Y&R Brands CEO/chairman Peter Stringham, who seems excited enough about the moving, saying in a statement, “TAXI is a fantastic addition to our group. It will fit perfectly with the 30 companies at Young & Rubicam Brands that span the marketing communications spectrum offering another exciting dimension to create innovative integrated solutions. We also believe that their strong client roster will benefit from the wide range of resources and talents at Young & Rubicam Brands.” TAXI currently has offices throughout Canada as well as in New York and Amsterdam and the “strong client roster” Stringham is referring to includes New York Life, Heineken, Burger King and the Toronto Raptors.