Just in case you missed some coverage on Floyd Hayes, the “ideas man” has announced the first client for his Twitter-based “World’s Fastest Agency” project, that being U.S. online coupon site, RetailMeNot. According to WFA, which launched just two weeks ago, RetailMeNot sent a 140-character direct mail brief within six hours of the former’s launch (WFA responded in kind less than 24 hours later).
Here’s a statement from the coupon brand’s CEO, Cotter Cunningham: “A good marketing idea is worth its weight in gold, and I’ve paid a lot more in my day for less than worthy ideas from other ad agencies. We like the return on our small investment in the World’s Fastest Agency on what turned out to be fun, creative thinking.” Cunningham adds, “RetailMeNot has always been on the cutting edge of sourcing content. Their business model is somewhat reminiscent of how we have used the power of the Internet to encourage our community of users to post coupons to our website. The World’s Fastest Agency is an example of how the Internet is creating new business models that disrupt the status quo.”
No update yet, though, on the client status of “Worst Fast Agency.”