Take heed, media buyers. As you can see in the case study above, Justin Gignac and Adam Tompkins found the ideal venue to promote their joint venture Working Not Working, a platform aimed at hooking up freelance creatives, designers and developers with hiring managers. The oh-so-clever pair decided to pony up the Cannes entry fee, roll the dice and enter their site in the Titanium and Integrated category. While we assume Gignac and Tompkins knew they had no chance in hell, their idea paid off as, according to the VO, they reached 100 percent of their target audience in less than two minutes. Not too shabby, fellas.
According to Gignac, WNW now has over 700 freelancers signed up and the likes of W+K, Droga5, Mullen, CP+B and Mother on board.