Aussie Chain Whets Appetite with Straight-Up Food Porn

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By Erik Oster Comment

Warning: Do not watch this on an empty stomach.

As a self-confessed foodie I can’t not be down with thirty or so seconds of straight food porn, which is a fair way to summarize this new spot championing Aussie supermarket chain Woolworths’ Masterchef South Africa sponsorship.

Directed by Ian Chuter of Platypus Productions, the spot, essentially created in-house by Woolworths (not to be confused with the iconic retail chain), doesn’t make any mention of brand or who it’s sponsoring until the very end. But that’s okay, your eyes will be glued to the screen for shots of melting chocolate, succulent steak, grilled spring onions, and all sorts of culinary treats getting the food porn treatment. Plenty of close ups and “money shots” of delicious-looking food: What’s not to like? This spot left me feeling hungry, and I had a late lunch so that shouldn’t be happening right now. I’ll repeat since it bears repeating: Do not watch this on an empty stomach. Trust me. Credits after the jump.CREDITS:

Brand: Woolworths
Title: MasterChef
Agency: Woolworths Agency
Creative Director: Fred Benistant
Production House: Platypus Productions Cape Town
Director: Ian Chuter
Producer: Tammi Horstmann
Food Stylist: Maranda Engelbrecht
DOP: Simon Barnes
Camera Operator: Jason Hearn
Music composition: Soft Light City
Edit House: Platypus Productions Cape Town
Editor: Craig Glenday

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