Wongdoody launched a new campaign for Alaska Airlines, with Seattle Seahawks quarterback Russell Wilson returning as chief football officer for the airline.
After putting the team through training camp last year, this year Wilson leads a company retreat through three spots: “Woodcarving,” “Drum Circle” and “Canoe.” In “Woodcarving,” Wilson explains that the activity teaches “details, small details,” while the drum circle is meant to teach the team to play in unity. The spots follow a similar tone and approach to last year’s efforts, with the attempts at humor ultimately feeling a bit forced. The broadcast spots made their debuts, appropriately enough, during the NFL season opener last Sunday.
Credits:
Agency: WONGDOODY
Tracy Wong, Executive Creative Director
John Schofield, Creative Director
Mark “Monkey” Watson, Creative Director
Adam Deer, Art Director
Tim Koehler, Copywriter
Leigh Eckert, Agency Producer
Steph Huske: Executive Producer
Kristie Christensen, Account Director
Anea Klix, Senior Account Executive
Paula Branvold, Sr. Project Manager
James Whittington, Editor
Maureen Cronin, Supervisor, Connection Planning
Production Company: Station Film
Justin Reardon, Director
Caroline Gibney, Executive Producer/Partner
Angela Jones, Line Producer
Danny Ruhlmann, Director of Photography
Audio Post: HEARby Sound
John Buroker, Engineer/Sound Designer
Nannette Buroker, Executive Producer
Color/Finishing: Lightpress
Jeff Tilostson, Colorist
Shane Dillon, Finishing
Amanda Kay Helmick, Producer
Client: Alaska Air Group
Sangita Woerner, VP of Marketing
Halle Hutchison, Managing Director, Brand Marketing
Rochelle Bergstrom, Manager, Advertising
Jenna Beardsley-Smith, Principal, Linksmith Brand Consulting