W+K Tokyo launched a new campaign for Nike Japan with the 15-second, “Loop.”
The spot shows a woman wearing Nike 3.0 Free Flynit shoes determinedly running an intense-looking loop. As the shot pans out at the conclusion of the spot and the woman makes a final leap, it is revealed that the course spells out “NIKE.COM.” The spot is meant to communicate the “Sports Start Here” campaign message, which refers to the site as a community hub for athletic enthusiasts to “search, find, support and share their performances.”
“It’s exciting to think of a website as more than just a combination of services and products, but as inspiration to be a better athlete,” said Adam Koppel, W+K Tokyo creative director. “Put all the digital pieces together and you can inspire real world performance.”
Following the launch spot, the campaign will continue with a second spot later in the month, supported by digital and social initiatives. In addition to promoting the Nike.com site, the ad is also indicative of the brand’s focus on marketing to a female demographic, which is also evident in W+K Portland’s recently launched “Better For It” campaign stateside.
Credits:
Agency: W+K Tokyo
Executive Creative Directors: Mike Farr, 長谷川踏太(Tota Hasegawa)
Creative Director: Adam Koppel
Art Director: 足立洋平(Yohei Adachi)
Copywriter: 石山寛樹(Hiroki Ishiyama)
Designer: 高瀬綾乃(Ayano Takase)
Planner: Greg White
Translator 飯田淑子(Toshiko Iida)
Agency Producer: 田中賢治(Kenji Tanaka)
Agency Assistant Producer: 尾高雅隆(Masataka Odaka)
Account Director: Ryan Johnson
Account Supervisor: 堀越達也(Tatsuya Horikoshi)
Assistant Account Executive: 米山敬史郎(Casey Yoneyama)
Film Production
Production Company: Kichi Inc. 株式会社ロボット (Robot Inc.)
Director: 谷川英司(Eiji Tanigawa)
Producer: 高橋聡(Satoshi Takahashi)
Producer: 松原史和(Fumikazu Matsubara)
Production Manager: 諏訪啓太(Keita Suwa)/ 田中大地(Daichi Tanaka)
Director of Photography: 村上ヨシタカ(Yoshitaka Murakami)
Gaffer: 宮木進一(Shinichi Miyaki)
Art Director: 石井雅宏(Masahiro Ishii)
Grip: 井出嶺太(Ryota Ide)
Stylist: 山田直樹(Naoki Yamada)
HairMake: 新宮利彦(Toshihiko 㻿hingu)
Editorial Company: Cutters
Post Production Company: Cutters
Editorial & Post Production Producer: 入野恵(Megumi Irino)
Editor: 三宅愛架(Aika Miyake)
Online Artist: 安田雄策(Yu Yasuda)
Colorist: Ben Conkey
VFX Company: 太陽企画(Taiyo Kikaku Co.,Ltd.)
VFX Artist/CG Director: 早井 亨(Toru Hayai)
Music Company: Audio Force
Drummer: Satnam Ramgotra
Mixer: Daniel Lovell
Cast: 小川梨花 (Rika Ogawa)