Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two.
When we first posted the debut spot back in July, there was quite a discussion going on in our comments section. It’s become par for the course here: We post new work from W+K, and the comments explode with people saying it’s not as good as Wieden’s past work or, if someone likes it, it’s because her or she must some sort of W+K fanboy. It’s a testament to W+K’s amazing portfolio they’ve built throughout the years. We expect this agency to blow our mind with every campaign, and we’re quick to complain when it doesn’t.
While this Dodge Dart maybe didn’t completely turn my world upside down with the first spot, it’s definitely grown on me. Despite the fact that it seems to run during every commercial break of an NFL telecast, when I hear the familiar bassline of Kanye West/Jay-Z‘s “No Church in the Wild,” I find myself always completely absorbed in the spot, guessing what aspect of the Dodge Dart will be presented next.
These two new spots, “Interior” and “Unsafe,” take the same formula and condense it into 30-second slices of sensory overload. Perhaps its reflective of the over-caffeniated environment of the W+K Portland office? In any case, the rapid-fire narrative of the Dart’s features really does make the car look like it is far more technologically advanced than any of its competitors. If you’re wondering how to make TV spots dazzle and sell simultaneously, well, it’s just this easy. Credits after the jump.
Creative Directors
Aaron Allen / Joe Staples / Michael Tabtabai
Copywriter
Justine Armour / Jared Elms
Art Director
Devin Gillespie
Executive Producer
Corey Bartha
Account Team
Thomas Harvey / Lani Reichenbach / Corey Woodson
Executive Creative Directors
Mark Fitzloff / Susan Hoffman
Agency Head of Production
Ben Grylewicz
PRODUCTION
Biscuit Filmworks
Director
Christopher Riggert
Executive Producer
Holly Vega
Line Producer
Jay Veal
Director of Photography
Tobin Irwin
EDITORIAL
Joint Editorial
Editor
Tommy Harden
Post Producer
Ryan Shanholtzer
Post Executive Producer
Patty Brebner
VFX
Method Studios
VFX Supervisor
Ben Walsh
Flame Artist
Claus Hansen / Cary Welton / Thomas Downs
VFX Producer
Les Jones
Executive Producer
Robert Owens
MUSIC + SOUND DESIGN
Stimmung
Sound Designer
Gus Koven
Song
“No Church in the Wild” by Jay-Z/Kanye West
Producer
Ceinwyn Clark
MIX
Lime Studios
Mixer
Joel Waters
Producer
Jessica Locke