W+K Tackles Trolling for Coca-Cola

By Kiran Aditham Comment


As we round up the ads we hadn’t covered before they aired last night, here’s Wieden + Kennedy’s effort for Coca-Cola.

In essence, the :60 ad depicts a butterfly effect stemming from a spilled bottle, which serves as a catalyst for bringing positivity to a digital world filled with anger (not that we would know anything about that).

The spot, which made Coke one of the few brands to go positive last night, has earned some mixed reviews but hasn’t received anywhere near Nationwide levels of backlash.

In the meantime, check out the complementary Coca-Cola video starring Ryan Seacrest:

Credits when they come in.

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