ESPN Stoke World Cup Excitement, National Pride with ‘I Believe’

By Erik Oster Comment

ESPN hasĀ  just unveiled their latest FIFA World Cup 2014 spot, raising excitement for the event with just about 2 months left until it kicks off in Brazil on June 12th.

Entitled “I Believe,” the 60-second spot attempts to pump up Americans for the event, which has gained popularity nationally in recent years. Shots of Team USA in action and crowd footage are accompanied by a chant of “I believe that we can win.” Given the odds against the American squad, “I believe that we can make it past group stage” seems a bit more realistic.

Update: We’re told that, despite their normal involvement with ESPN, W+K did not have anything to do with the above spot.