Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Separate Together.”
“Separate Together” brings together Bruce Zaccagnino, the creator of Northlandz, the world’s largest model railroad located in Flemington, New Jersey, and Matt Albanese, a photographer who specializes in miniatures. The documentary takes place within Northlandz’s “52,000 square foot exhibit space featuring dozens of tiny towns, three-story papier-mâché mountains and hundreds of toy trains snaking through a warren of tunnels, past tiny windmills and over bridges made from thousands of toothpicks.” Albanese captures Northlandz in a unique way, utilizing the Sony QX100’s ability to fit into tight spaces to capture unique shots that wouldn’t have been possible with other cameras. It’s a great way to show off the QX100’s unique capabilities in fun, charming way.
The documentary is accompanied by an experience site which lets you explore Northlands from the unique vantage points available with the QX100, letting viewers zoom in on different areas and take their own shots, which they can then share on social media. It’s a great extension, and a fun way to explore the charm of Norhtlandz without having to make the schlep to Jersey. Stick around for credits and “Join Together” after the jump.
Credits: CLIENT SONY
PROJECT NAME BE MOVED: SEPARATE TOGETHER
CLIENT CONTACT: Harumi Asai
LAUNCH DATE 02/12/2014
FORMAT WEB VIDEO + INTERACTIVE EXPERIENCE
URL: www.seperate–together.com
W+K PORTLAND
Creative Director: Mike Giepert / Dan Hon
Copywriter: Charlie Gscwhend
Art Director: Devin Gillespie
Information Architect: Jason Sack
Digital Creative: Billy McDermott
Digital Producer: Tricia Huetig
Head of Interactive production: Pierre Wendling
Head of Production: Ben Grylewicz
Content Producer: Katie Reardon
Account Team: Trish Adams / Diana Gonzalez / Nick Larkin
Associate director of Technology: Ryan Bowers
QA: Robb Hand / Rachel Mason
Executive Creative Directors: Joe Staples / Susan Hoffman
WEB FILM PARTNERS
PRODUCTION
Production Company: M ss ng P eces
Director: Josh Nussbaum
Executive Producer: Ari Kuschnir, Kate Oppenheim
Head of Production: Dave Saltzman
Line Producer: Veronica Balta
Director of Photography: Alex Khudokon
EDITORIAL
Editorial Company: M ss ng P eces
Editor: Adam McClelland
Post Producer: Amy Crowdis
VFX
Colorist: Nat Jencks & Adam McClelland
MUSIC + MIX
Composer, Original Score: Matt Abeysekera
Sound Design & Mix: Eli Cohn
INTERACTIVE EXPERIENCE PARTNERS
DEVELOPMENT PARTNER
Development Partner Company: Bossa
Executive Creative Director: Hans Weiss
Creative Technologist: Jeramy Morrill
Lead Developer: Jeramy Morrill, Josh Gross, Matt Greene
Creative Director: Andrezza Valentin
Art Director: Sarah Skapik
Producer: Nic Santana