W+K Portland launched a 30-second, celebrity-filled new spot for Nike Golf’s Vapor driver.
Entitled “Why Change?” the ad promotes the Nike Vapor’s improved technology as being able to improve your game, no matter how good you are. It features appearances from athletes Tiger Woods, Charles Barkley, Rory McIlroy, Michelle Wie and Bo Jackson. Even the voiceover has star power, provided by comedian Keegan-Michael Key (of Key and Peele), who seems to be making the rounds in advertising lately. Key informs each athlete that, with the Vapor, they can improve their game, even if Barkley insists his swing is perfect. The approach is handled well, with Key’s expert comedic timing helping W+K to pull off the humorous spot. Plus, it’s really nice to see Bo Jackson getting some love.
“Why Change?” launched yesterday and will run on broadcast for two weeks. It is supported by a digital/interactive initiative, running until March 8th.
Credits:
W+K PORTLAND
Creative Directors: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade/Brandon Thornton
Media/Comms Planning: Alex Dobson/Jocelyn Reist
Account Team: Alyssa Ramsey/Rob Archibald/Heather Morba/Ramiro Del-Cid
Business Affaires: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples/Mark Fizloff
Head of Production: Ben Grylewicz
PRODUCTION
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
EDITORIAL
Editorial Company: Joint Editorial
Editor: Matthew Hilber
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
VFX
VFX Company: The Mill
VFX Supervisor: Tim Davies
VFX Producer: Will Lemmon
MUSIC + SOUND DESIGN
Music+Sound Company: Barking Owl
DIGITAL / INTERACTIVE
W+K PORTLAND
Creative Director: Chris Groom/Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade/Brandon Thornton
Media/Comms Planning: Alex Dobson/Jocelyn Reist
Account Team: Alyssa Ramsey/Rob Archibald/Heather Morba/Ramiro Del-Cid
Executive Creative Directors: Joe Staples/Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Digital Designer: Rob Mumford
Exec Interactive Producer: Patrick Marzullo
Content Producer: Byron Oshiro/Sarah Gamazo
Broadcast: Jeff Selis
Art Buying: Amy Berriochoa
Photographer: Henrique Plantikow
Interactive Studio Artist: Adam Sirkin, Oliver Rokoff