W+K NY, Metallica Rock out ‘This is SportsCenter’


By Erik Oster Comment

W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica.

The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than satisfactory results, as well as other things to do around the office. Hosts Jay Harris, Scott Van Pelt and Stuart Scott also appear in the spot, which debuts today in anticipation of tonight’s Gillette Home Run Derby. The spot neglects to mention that Metallica still provide entrance/walk-up music for players including Rays reliever Grant Balfour, Phillies closer Jonathan Papelbon and White Sox first baseman Paul Konerko, but then that would kind of ruin the premise. Stick around for credits after the jump.



Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: Dan Oliva

Copywriter: Scott Mahoney

Executive Producer: Temma Shoaf

Account Team: Casey Bernard, Alex Scaros


Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Line Producer: Marc Grill

Director of Photography: Dave Morabito


Editorial Company: Mackenzie-Cutler

Editor: Ian Mackenzie

Assistant Editor: Mike Leuis

Post Producer: Sasha Hirschfeld


VFX Company: The Mill

Producer: Clairellen Wallin

Lead Flame Artist/Creative Director: Jamin Clutcher

Assist: Brandon Danowski


Mix Company: Heard City

Mixer: Philip Loeb

Producer: Gloria Pitagorsky