W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.”
Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journeyman,” with a self-described “not neat” style. “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?” is his very brand-appropriate motto for aspiring bartenders. None of this is evident in the spot, however, which keeps things simple.
“Young Gun” shows its titular character emerging from the back room to man the soda guns. He does so with extreme speed, albeit not great neatness, even managing to throw in some dance moves to the song “Love Me” by The Phantom while servicing a large group of drinkers. The approach is simple and straightforward, but it’s pulled off well and the results are entertaining. “We’ve cultivated a true appreciation for the brand by encouraging consumers to be exactly as they are, rather than pushing them to be something they are not,” Gwen Risdale, marketing manager for Southern Comfort UK, told Marketing Week. Stick around for credits after the jump.
Credits:
W+K NEW YORK
Executive Creative Director: Susan Hoffman
Creative Directors: Jimm Lasser & Caleb Jensen
Creatives: Andrew Jasperson & Fabian Berglund
Producer: Orlee Tatarka
Head of Content Production: Nick Setounski
Account Team: Toby Hussey & Katie Hoak
PRODUCTION
Production Company: Biscuit Filmworks
Director: Steve Rodgers
Executive Producer: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Kathy Rhodes
Director of Photography: Benoit Delhomme
EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Post Executive Producer: Sasha Hirschfeld
VFX
VFX Company: The Mill
VFX Senior Producer: Orlaith Finucane & Aleen Kim
Lead Flame Artist/Creative Director: Jade Kim (Lead) & Margolit Steiner
CG Artist: Laurent Giaume
MUSIC + SOUND DESIGN
Song: Love Me
Artist: The Phantom
MIX
Mix Company: Sonic Union
Mixer: Steve Rosen