W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint.
In the 30-second spot, “Frozen Lunch,” SportsCenter host Bram Weinstein angrily searches the break room for his Lean Cuisine while Strasburg ices his arm. Weinstein decides that the best way to find the culprit is to send out an angry email and storms out, while the true whereabouts of his “glazed turkey tenderloins” are revealed. Strasburg and Weinstein’s interactions make for some pretty entertaining moments, including a funny throwaway line from Weinstein near the spot’s conclusion, and it’s nice to see Strasburg getting the spotlight from W+K and ESPN. When successful,”This is SportsCenter” spots can be a lot of fun, and this latest entry from W+K New York definitely qualifies as a success. Stick around for credits after the jump.
Credits:
CLIENT: ESPN
Client Contact: Jeff Gonyo, Michael Kopech, AJ Mazza, Patrick Sofen
W+K NEW YORK
Creative Directors: Brandon Henderson, Caleb Jensen, Gary Van Dzura
Art Director: Dan Oliva
Copywriter: Scott Mahoney, Rob Kleckner
Producer: Blakely McKnight
Executive Producer: Temma Shoaf
Business Affairs: Lisa Quintela
Account Team: Casey Bernard, Katie Hoak, Alex Scaros
PRODUCTION
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Marc Grill
Director of Photography: David Morabito
EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Dave Anderson
Assistant Editor: Mike Leuis
Post Producer: Sasha Hirschfeld
VFX
VFX Company: The Mill
Senior Producer: Charlotte Arnold
Producer: Jaun Handal
Lead Flame Artist/Creative Director: Jamin Clutcher
2d Assist: Daniel Giraldo
MIX
Mix Company: Heard City
Mixer: Keith Reynaud
Producer: Gloria Pitagorsky