W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter’s famed nightly Top 10 plays segment.
However, it turns out that the Top 10 Club is not so illustrious considering the windowless room looks more like a doctor’s moldy waiting room than a hangout for stars and celebrities. ESPN usually pokes fun in the context of sports news, but here, we get to see self-satire as Sportscenter parodies its own highlight tropes – i.e. the lanky high school kid who hits a full-court buzzer beater and the college mascot who does ridiculous college mascot shenanigans. I say this frequently, but it’s worth repeating, these spots are almost perfect for what they’re trying to accomplish, and they almost make you forget that Sportscenter has actually become a caricature of itself. Credits after the jump.
Executive Creative Directors |
Scott Vitrone and Ian Reichenthal |
Creative Directors |
Brandon Henderson, Stuart Jennings and Gary Van Dzura |
Creatives |
Art Director: NJ Placentra Copywriter: Alex Ledford |
Associate Producer |
Blakely McKnight |
Head of Content Production |
Lora Schulson |
Executive Producer |
Temma Shoaf |
Account Team |
Casey Bernard, Katie Hoak, Alex Scaros |
PRODUCTION |
Production Company |
O Positive |
Director |
David Shane |
Executive Producer |
Marc Grill |
Line Producer |
Ken Licata |
Director of Photography |
David Morabito |
EDITORIAL |
Editorial Company |
Mackenzie Cutler |
Editor |
Dave Anderson |
Assistant Editor |
Mike Leuis |
Post Producer |
Sasha Hirschfeld |
VFX |
VFX Company |
The Mill |
Senior Producer |
Charlotte Arnold |
Production Asst. |
Juan Handal |
Lead Flame Artist/Creative Director |
Leon Woods |
MIX |
Mix Company |
Heard City |
Mixer |
Phil Loeb |
Producer |
Gloria Pitagorski |