W+K London launched a new spot for detergent brand Finish entitled “Dishes.”
The 40-second spot, which debuted yesterday, examines all the ways dishes pile up in people’s lives. “Breakfast, dishes; dinner, dishes; birthday, dishes,” the voiceover intones at the beginning of the spot. For each event named the accompanying dishes hover over the scene, an interesting way to show how many dishes are dirtied each time. The spot goes on to name a litany of dish-creating occasions, ending by repeating the word “dishes” as an overwhelming amount of dishes stack up, and then panning out to show them inside a dishwasher, leading into the tagline “Love your dishwasher. Give it finish.”
While some may lament the lack of direct product promotion, “Dishes” succeeds by instead finding an insight that rings true to life and everyone can relate to: the headache of facing stacks of dishes after any given event (even if that “event” is just Thursday). The copy and visuals work well together to drive home the message, and make for a memorable spot that will help the product stand out from those of its competitors.
Credits:
Creative Agency
TV Producer: Genevieve Sheppard
Production Assistant: Chloe Roseman
Producer: Monika Andexlinger
Planning Director: Paul Colman
Planner: Tom Lloyd
Interactive Producer: Silvan Schreuder
Head of Planning: Beth Bentley
Group Account Director: Nick Owen
Executive Producer: Danielle Stewart
Executive Creative Director: Tony Davidson, Iain Tait
Creative Director: Carlos Alija, Laura Sampedro
Creative Agency: Wieden+Kennedy London
Account Director: Francesca Purvis
Music and Sound
Sound Mix: Jon Clarke, Neil Johnson, Anthony Moore
Sound Design: Factory Studios
Producer:Sian Rogers (Music), Rebecca Bell (Sound Design)
Music Supervision: Siren @ Factory LTD
Composer: Alex Baranowski
Offline
Editor: Joe Guest
Edit Company: Final Cut
Post Production / VFX
VFX Supervisor: Hitesh Patel
Producer: Alex Candlish
Post Production House: The Mill
Motion Graphics: Jon Harris, George Adams (W+K)
Flame: Andrew Wood, Gary Driver
Executive Producer: Gemma Humphries
Production Company
Production Company: Riff Raff Films
Producer: Jane Tredget
Executive Producer: Matthew Fone
DOP: David Ungaro
Director: Megaforce