You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman’s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Show charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.
Creative Directors Jason Bagley / Eric Baldwin / Craig Allen
Copywriter Eric Kallman / Craig Allen
Art Director Craig Allen / Eric Kallman
Senior Producer Lindsay Reed
Account Team Jordan Muse
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
PRODUCTION
Production Company MJZ
Director Tom Kuntz
Executive Producer Jeff Scruton
Line Producer Scott Kaplan
Director of Photography Fred Elmes
EDITORIAL
Editorial Company Mackenzie Cutler
Editor Gavin Cutler
Asst. Editor Ryan Steele
Post Producer Sasha Hirschfeld
VFX
VFX Company The Mill
Shoot Supervisor Phil Crowe / Jamie O’Hara
Flame Lead Phil Crowe
Flame Assists Steve Cokonis
VFX Senior Producer Arielle Davis
CG Supervisor John Leonti
CG Lead Josh Hatton
CG Alex Moaveni / Martin Rivera
VFX Executive Producer Sue Troyan
SOUND DESIGN
Music+Sound Company Mackenzie Cutler
Sound Designer Sam Shaffer
MIX
Mix Company Lime
Engineer Loren Silber
Asst. Engineer Lindsey Alvarez
Producer Jessica Locke
Company CO3
Colorist Siggy Ferstl